Last year’s launch of EDHEC Online was timely. A new survey by EDHEC and Opinion Way reveals that 74% of managers intend to take a diploma course through e-learning. Director Benoît Arnaud explains how our business school is delivering the student experience people want:
Why a dedicated e-learning platform?
We had been offering digital learning for 15 years. The launch of EDHEC Online in 2018 answered a need. With many business courses on the web, quality is patchy. We realized there were students interested in our courses but access was an issue. From this problem we extracted an opportunity. The challenge required a fundamental rethink. To offer the agility remote students need, we had to build the right technical platform.
How does it improve the remote student experience?
Technology alone was never going to be enough. Behind function you need content. We knew that the EDHEC name carries prestige, so a digital EDHEC diploma had to guarantee the same excellence. The result was an e-learning offer capable of personalization that would be impossible in a lecture theater scenario. For example, if a student has already acquired certain knowledge, their EDHEC Online course can avoid repetition. The initiative is an example of EDHEC entrepreneurial DNA in action. We created it as a startup. We’ve turned traditional ideas about digital diplomas on their head. And 96% of students complete their chosen course which reflects the fact that this is education designed around their needs. It’s the virtual campus of tomorrow.
EDHEC International BBA Director, Alessia Di Domenico, points to testimonials by students themselves which suggest that “the educational experience at EDHEC transcends our campuses and is conveyed to future candidates.” She says current focus is on developing the reach of digitalization in the program. “It will allow us to deliver engaging content across the board, with the right mix of contact hours and online content. We want to reflect the shift in the needs of the job market and in students' professional objectives.”
Helping students plug into their educational experience–anywhere, anytime–has become simpler with My EDHEC. This student intranet portal and app offers digitalization with the human touch. In one virtual place, they can access all information relevant to the educational process and student life, from course content and timetables to internship offers and partner universities abroad. Students have also welcomed the launch of the new EDHEC Life Assistant chatbot.
CONNECTING WITH BUSINESS
This is an EDHEC specialty and we’re sharpening our edge all the time. A big differentiator is the Teaching Factory that brings companies inside the academic experience. For example, there’s the Open Innovation seminar that throws together 24 businesses and 800 students for two days of innovation problem-solving.
“We’re intensifying students' exposure to opportunities with a sharper focus on initiatives like the Talent Identification & Career Development program. This adds up to 360 hours per student and 100 careers events a year.” - Anne Zuccarelli, Associate Dean EDHEC Educational Experience
EDHEC has also developed the Explora digital certificate where eight companies submit real-life digital brainteasers to students who have four months to come up with a prototype. The collaboration can feel as close to being on staff as the real thing.
INSPIRATION FROM THE BUSINESS WORLD
In the same way as brands look at User Experience (UX) both in a holistic way and touchpoint by touchpoint, EDHEC is walking a similar path to improve what students experience. Almost like a great brand managing its relationship with valued users. Associate Dean of Graduate Studies, Michelle Sisto, emphasizes the advantages of a rounded Educational Experience for our Grande Ecole students. “They graduate with professional experience, international experience and a solid academic and professional tool-kit that renders them attractive to employers as well as able to start their own businesses.” Students are the center of our universe so whatever happens in reengineering the learning experience has to spiral out from them. The student-centric approach leads us to solutions that make the learning experience ever more personal. And give it enduring relevance through the EDHEC alumni network. From alpha to omega, with EDHEC the Educational Experience is forever.
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