Marketing, Impact in Media

Written on 23 February 2018
By Mohamed-Hédi Charki, PhD
Associate Professor of Information Systems, EDHEC Business School

In an article published in the MIT Sloan Management Review, Mohamed-Hédi-Charki, associate professor of Marketing, and his co-authors offers an alternative approach for enterprise social media implementation.

The successful implementation of an enterprise social media platform is a technical and cultural task.

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