Media Impact

"Maximizing the impact of Enterprise Social Media"

MIT Sloan Management Review

#Impact en Presse, #Marketing, #Réseaux Sociaux, #Lieu de Travail

Contributors

ANTIOCO Michael, PhD

Professor - Head of Faculty (Marketing)

Entrepreneurship and Innovation Management

CERVELLON Marie-Cécile, PhD

Professor

Brand management, Influencer Marketing, Luxury marketing

CHARKI Mohamed Hédi, PHD

Associate Professor - Information Systems, EDHEC Master

Employee well-being, Employee Creativity, Social Media Networks

CHOUR Mohamad, PHD

Assistant Professor

Family consumption behaviour, gender study, single-parent family

DE KEYSER Arne, PhD

Assistant Professor

Marketing Customer Experience Management Service Marketing Multichannel Management Service Failure & Recovery Management

FOULQUIER Philippe, PHD

Director of the EDHEC Value Creation research centre - Academic Director of MSc Financial Management in European Apprenticeship Track - Director of Executive MBA & Professor

Financial Analysis, Insurance, Risk Management, Performance Measure, Family Business, Corporate Finance

GUINTCHEVA Guergana, PhD

Programme Director Msc in Marketing Management & Associate Professor

Entertainment marketing

LABAKI Rania, PhD

Head of EDHEC Family Business Centre - Academic Director of the Family Business Global Executive MBA - Associate Professor

Family Business

MENVIELLE Loick, PhD

Associate Professor

Innovation Management, Connected Health, E-health

VANHAMME Joëlle, PhD

Professor

Social marketing and marketing ethics; corporate social responsibility; consumer behavior

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