Media Impact

"Maximizing the impact of Enterprise Social Media"

MIT Sloan Management Review

#Impact en Presse, #Marketing, #Réseaux Sociaux, #Lieu de Travail

Contributors

CHARKI Mohamed Hédi, PHD

Associate Professor - Information Systems, EDHEC Master

Social Networks, Social Media @ Work, Employees Performance

DE KEYSER Arne, PhD

Assistant Professor

Marketing Customer Experience Management Service Marketing Multichannel Management Service Failure & Recovery Management

GUINTCHEVA Guergana, PhD

Programme Director Msc in Marketing Management & Associate Professor

Entertainment marketing

MENVIELLE Loick, PhD

Associate Professor

Innovation Management, Connected Health, E-health

RACAT Margot, PhD

Assistant Professor

Evolution of purchasing environments, digital marketing, luxury marketing

VANHAMME Joëlle, PhD

Professor

Social marketing and marketing ethics; corporate social responsibility; consumer behavior

EDHEC - Forbes india