Strategy series

Written on 15 December 2017
By George Tovstiga, PhD, Professor of Strategy, EDHEC Business School (Paris); it draws on insights gained from strategy practice, executive education and consulting.


Competitive environments are changing as never before. Many companies are being caught off guard. Playing by the old rules of the game no longer suffices because the game itself has changed. No industry sector has been left untouched. New ‘winners’ are emerging. These are redefining what “playing to win” means; they are changing the way they strategize.