Email : [email protected]
Dr. Hua (Ariel) LI is the director of MSc in Marketing Management. Prior to joining EDHEC, she had 15 years of experience working as faculty member or lecturer in multiple French business schools, including EMLYON, KEDGE, and SKEMA. Dr. LI holds a Ph.D. in Marketing from Aix Marseille University (IAE Aix Management School) in France and B.A in Management of Information Systems from Xian Jiaotong University in China.
Dr. LI conducts research in the areas of consumer socialization and information processing, with emphasis on cultural, ethical, and public policy issues. Her research activities are currently centered around three main themes: a) information processing and privacy concerns in the digital world; b) cross-cultural research on children’s consumer behavior; c) methodological issues in measurement models. She has published in Journal of Retailing, International Journal of Market Research, Academy of Management Proceedings, and European Advances in Consumer Research.
Dr. LI teaches at the MBA, Master, and undergraduate levels and has received multiple teaching awards. She has taught courses on consumer behavior, marketing research, principles of marketing, international marketing, digital marketing, business statistics, marketing analytics, quantitative marketing, and quantitative techniques in business.
Journal of Retailing (2020), International Journal of Market Research (2020), Academy of Management Proceedings (2018), Advances in Consumer Research (2011)