MSc in Marketing Analytics

Introducing our Master's in Marketing Analytics, where you will learn the analytical and quantitative skills to make sound marketing decisions, based on data and a thorough knowledge of consumer behaviour.

Masters in Management Worldwide

The Economist 2021

Master’s in Marketing Worldwide

QS 2022

Worldwide Career Centre services, “opening new career opportunities”

The Economist 2021

September–May: on-campus academic courses* /June onwards: work experience

Start date

Early September 2023


Application deadline

16 June 2023

*Depending on your background, you may be required to take some remote and self-paced courses in July-August prior to arriving on campus.


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In a time of unprecedented global change, consumer behaviour, data and analysis are key to developing strategies that are adaptable and customer-driven, which connect data and information to marketing techniques. EDHEC’s Master in Marketing Analytics gives talented young bachelor's degree holders with a strong analytical appetite the quantitative and analytical tools and know-how they need to make sound marketing decisions. 


On this 18-month programme, taught entirely in English, you will cover a range of topics and techniques that will enable you to become an efficient analytical marketer ‒ from customer experience and digital business-modelling strategies to sentiment analysis and digital marketing analytics ‒ using software and data platforms including Python, Tableau and Google Analytics.

Yes, you can. Applicants to the Master’s in Marketing Analytics come from a wide variety of backgrounds, with varying degrees of experience, but they all tend to have intellectual talent with a history of achieving high-level goals. We require a three-year bachelor’s degree, at a minimum, and acceptable English proficiency tests/certificates (TOEFL, TOEIC or IELTS).

Our MSc in Marketing Analytics is held in high international regard. It is part of the EDHEC Marketing ecosystem, which saw our MSc in Marketing Management ranked in the Top 10 Master’s in Marketing worldwide in the QS survey 2022. EDHEC was also ranked No.9 worldwide for its Masters in Management by the Financial Times (2021).

There are a number of career paths you can pursue with an MSc in Marketing Analytics, including:


  • Marketing analyst
  • Market researcher
  • Digital insight analyst
  • Behavioural analyst
  • Digital support
  • Customer analyst
  • Risk analyst
  • CRM manager
  • Affiliate manager
  • Traffic manager
  • Digital media analyst


There are also a number of ‘careers of tomorrow’ that might be of interest:


  • Mood & empathy manager
  • Sixth-sense analyst
  • Machine and people ethics manager
  • Bot manager
  • Neuro A/B tester
  • Algorithm bias auditor

The EDHEC Master’s in Management is a two-year academic programme designed for students under the age of 29 seeking to boost their general management skills. Also known as a "Grande Ecole" programme, the MIM awards students a double degree: a Master’s in Management and a Master of Science. After the first year of your master’s programme, you will have the opportunity to acquire a full year’s professional experience or opt for a 6-month exchange at a partner university. Our MSc courses, in contrast, are specialised programmes accessible to students who wish to acquire new knowledge in a specific field or further strengthen their existing expertise.

Which Master's degree is right for you? 


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