Case Study

Case Study

Matthews France : vers une nouvelle stratégie et organisation commerciale

Author(s) : Didier Marchyllie
Matthews International est une société américaine, leader mondial du marquage industriel par jet d'encre. Sa filiale française, Matthews France,...
2017

Case Study

Kaviari: Pure Caviar

Author(s) : Ronald Kamin
In September 2015, with the peak of the holiday season only three months away, Karin Nebot, CEO and part owner of the House of Kaviari, is...
2017

Case Study

Kaviari: Pure Caviar

Author(s) : Peter Daly
In September 2015, with the peak of the holiday season only three months away, Karin Nebot, CEO and part owner of the House of Kaviari, is...
2017

Case Study

Kaviari: Pure Caviar

Author(s) : Eric Dolansky
In September 2015, with the peak of the holiday season only three months away, Karin Nebot, CEO and part owner of the House of Kaviari, is...
2017

Case Study

Kaviari: Pure Caviar

Author(s) : Sabine Ruaud
In September 2015, with the peak of the holiday season only three months away, Karin Nebot, CEO and part owner of the House of Kaviari, is...
2017

Case Study

Acuitis : digital or not digital ? Comment faire vivre une marque nouvelle sur le marché de l'optique & de l'audition ?

Author(s) : Patrick Longuet
La consommation d'optique et d'audition répond à un besoin précieux auquel les Français sont attachés. Or, sur ce marché, la concurrence est...
2017

Case Study

Estéban, parfums d'intérieur : coment réussir le déceloppement de la nouvelle gamme Elessen ?

Author(s) : Marie-Catherine Mars
Entre niche artisanale et industrie, le marché du parfum d'intérieur se massifie. Comment moderniser l'image de marque tout en préservant son...
2017

Case Study

Délifruit : entre Key Account Manager et acheteur, âpre négociation win win !

Author(s) : Didier Marchyllie
Ce cas inspiré par plusieurs situations réelles vécues en B to B illustre de manière réaliste une négociation entre un KAM (Key Account Manager ou...
2017

Case Study

Bonduelle : discrimination du coût moyen pondéré du capital (zones Europe et hors Europe)

Author(s) : Elie Salameh
Bonduelle cherche à déterminer le taux d'actualisation pour ses investissements dans les pays émergents et de nombreux problèmes de mesure...
2017

Case Study

Bonduelle: Discriminating the weighted average cost of capital(Europe and non-Europe zones)

Author(s) : Elie Salameh
Bonduelle aims to determine the discount rate to evaluate its investments in emerging countries gives rise to many measurement problems, including...
2017

Case Study

Packaging you can eat: WikiCells. A Qualitative study prior to the launch of a revolutionary packaging

Author(s) : Sabine Ruaud
Eating one's pot of, or rather skin of yoghurt is the latest creation of the Franco-American start-up, WikiFoods! The development of this...
2017

Case Study

Packaging you can eat: WikiCells. A Qualitative study prior to the launch of a revolutionary packaging

Author(s) : Marie-Catherine Mars
Eating one's pot of, or rather skin of yoghurt is the latest creation of the Franco-American start-up, WikiFoods! The development of this...
2017

Case Study

Packaging you can eat: WikiCells. A Qualitative study prior to the launch of a revolutionary packaging

Author(s) : Véronique Boulocher
Eating one's pot of, or rather skin of yoghurt is the latest creation of the Franco-American start-up, WikiFoods! The development of this...
2017

Case Study

Packaging you can eat: WikiCells. A Qualitative study prior to the launch of a revolutionary packaging

Author(s) : Peter Daly
Eating one's pot of, or rather skin of yoghurt is the latest creation of the Franco-American start-up, WikiFoods! The development of this...
2017

Case Study

Application VIVA MODA : A la recherche d'une formule dédiée aux hommes

Author(s) : Virginie Chauchoy
Ce cas aborde la démarche exploratoire d'une étude de marché qualitative réalisée avant le lancement de nouveaux produits. Sur le premier trimestre...
2017

Case Study

Corporate governance : Christophe BONDUELLE at the family-owned business

Author(s) : Isabelle Mari
The case is designed for a Master corporate governance course and would work well in most family business courses. lt gives the students the...
2016

Case Study

The Eurozone crisis: reasons, reforms and the way ahead

Author(s) : Marie-José Rinaldi-Larribe
We know that countries had to meet the Maastricht criteria in order to be able to adopt the euro, and except for a few countries, they indeed managed...
2016

Case Study

To Sell or Not to Sell? The Financial and Socio-emotional Dilemma of the Ownership Decision in the Family Business

Author(s) : Fabian Bernhard
The case illustrates the process and challenges of ownership decision-making in a multigenerational family business where family and business logics...
2016

Case Study

To Sell or Not to Sell? The Financial and Socio-emotional Dilemma of the Ownership Decision in the Family Business

Author(s) : Rania Labaki
The case illustrates the process and challenges of ownership decision-making in a multigenerational family business where family and business logics...
2016

Case Study

Caviar Akitania : lancement d'un produit de luxe en GSA

Author(s) : Ronald Kamin
En novembre 2013, Laurent Dulau, Directeur Général de Sturgeon, le premier producteur français de caviar qui détient la marque Sturia, haute couture...
2016

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