Analyse de marché : de la définition au diagnostic.



Author(s) :


Presentation :



Type : Livre
Date : le 01/01/2017
Extra information :

BOULOCHER Véronique ; RUAUD Sabine

Cas : De Elle & Vire à Cœur de Lion : la success-story d'une marque ou comment assurer la réussite depuis l'analyse du marché jusqu'à la mise en place d'actions osées. LONGUET Patrick

Cas : Chop'd sur le marché du fast-food britannique : LE bar à salades pour gastronomes ? BOULOCHER Véronique ; DALY Peter ; RUAUD Sabine.

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