Analyse de marché : de la définition au diagnostic.
Ed. VUIBERT
Ed. VUIBERT
| Type: | Book |
|---|---|
| Date: | le 01/01/2017 |
| Extra information : |
BOULOCHER Véronique ; RUAUD Sabine Cas : De Elle & Vire à Cœur de Lion : la success-story d'une marque ou comment assurer la réussite depuis l'analyse du marché jusqu'à la mise en place d'actions osées. LONGUET Patrick Cas : Chop'd sur le marché du fast-food britannique : LE bar à salades pour gastronomes ? BOULOCHER Véronique ; DALY Peter ; RUAUD Sabine. |
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About EDHEC
Operating from campuses in Lille, Nice, Paris, London and Singapore, EDHEC is one of the top 15 European business schools. Fully international and directly connected to the business world, EDHEC is a school for business, rather than a business school, where excellence in teaching and research focuses on innovation to stimulate entrepreneurship and creativity. EDHEC functions as a genuine laboratory of ideas and produces innovative solutions valued by businesses. The School’s teaching philosophy, inspired by its award-winning research activities, focuses on “learning by doing”.
