Are Social Media’s Benefits Getting Lost in Translation?

MIT Sloan Management Review, March 2015

Author(s) :

Gerald C. (Jerry) Kane

Associate professor of information systems at the Carroll School of Management at Boston College and MIT Sloan Management Review guest editor for the Social Business Big Idea Initiative

Mohamed-Hédi Charki

Associate professor of strategy & MIS at the EDHEC Business School

Nabila Boukef

Associate professor at the ESDES Business School at Catholic University of Lyon

MIT Sloan Management Review, March 2015

Type : Academic publication
Date : le 10/03/2015
Research Cluster : Financial Analysis and Accounting
Source : MIT Sloan Management Review

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