Big arena, small potatoes: A mixed-methods investigation of atmospheric cues in live-streaming e-commerce

Decision Support Systems, Volume 158, July 2022

Author(s):

Dongyi Wang

School of Information Technology and Management, University of International Business and Economics, Beijing, China

Xin (Robert) Luo

Anderson School of Management, University of New Mexico, Albuquerque, USA

Ying Hua

School of Information Technology and Management, University of International Business and Economics, Beijing, China

Jose Benitez

EDHEC Business School

Decision Support Systems, Volume 158, July 2022

Type: Academic publication
Date: le 02/05/2022
Source : Decision Support Systems

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