Customers are now always online and seeking personalised interactions with companies. To win in this new era, industry is increasingly looking towards customer experience management (CXM). This trend comes with a steady rise of CXM professionals and multinationals appointing executives to lead the change.
Customers are now always online and seeking personalised interactions with companies. To win in this new era, industry is increasingly looking towards customer experience management (CXM). This trend comes with a steady rise of CXM professionals and multinationals appointing executives to lead the change.
Type: | Press article |
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Date: | le 05/06/2017 |
Research Cluster : | Marketing |
Source : | Education Times |