Customer Experience
Customers are now always online and seeking personalised interactions with companies. To win in this new era, industry is increasingly looking towards customer experience management (CXM). This trend comes with a steady rise of CXM professionals and multinationals appointing executives to lead the change.
Cited As:
Customers are now always online and seeking personalised interactions with companies. To win in this new era, industry is increasingly looking towards customer experience management (CXM). This trend comes with a steady rise of CXM professionals and multinationals appointing executives to lead the change.
| Type: | Press article |
|---|---|
| Date: | le 05/06/2017 |
| Research Cluster : | Marketing |
| Source : | Education Times |
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About EDHEC
Operating from campuses in Lille, Nice, Paris, London and Singapore, EDHEC is one of the top 15 European business schools. Fully international and directly connected to the business world, EDHEC is a school for business, rather than a business school, where excellence in teaching and research focuses on innovation to stimulate entrepreneurship and creativity. EDHEC functions as a genuine laboratory of ideas and produces innovative solutions valued by businesses. The School’s teaching philosophy, inspired by its award-winning research activities, focuses on “learning by doing”.
