Customer Experience

Customers are now always online and seeking personalised interactions with companies. To win in this new era, industry is increasingly looking towards customer experience management (CXM). This trend comes with a steady rise of CXM professionals and multinationals appointing executives to lead the change.

Cited As:

Arne de Keyser

Customers are now always online and seeking personalised interactions with companies. To win in this new era, industry is increasingly looking towards customer experience management (CXM). This trend comes with a steady rise of CXM professionals and multinationals appointing executives to lead the change.

Type: Press article
Date: le 05/06/2017
Research Cluster : Marketing
Source : Education Times

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