The Decision to Purchase a Bundled Cultural Pass: The Role of Pre-existing Attitudinal and Behavioural Relationships With One Network Member
International Journal of Arts Management, Volume 21 n° 2, Winter 2019
Author(s):
Business Administration Institute, University of Montpellier
EDHEC Business School
Business Administration Institute, University of Bordeaux
International Journal of Arts Management, Volume 21 n° 2, Winter 2019
| Type: | Academic publication |
|---|---|
| Date: | le 01/02/2019 |
| Research Cluster : | Marketing |
| Source : | International Journal of Arts Management |
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About EDHEC
Operating from campuses in Lille, Nice, Paris, London and Singapore, EDHEC is one of the top 15 European business schools. Fully international and directly connected to the business world, EDHEC is a school for business, rather than a business school, where excellence in teaching and research focuses on innovation to stimulate entrepreneurship and creativity. EDHEC functions as a genuine laboratory of ideas and produces innovative solutions valued by businesses. The School’s teaching philosophy, inspired by its award-winning research activities, focuses on “learning by doing”.
