The Decision to Purchase a Bundled Cultural Pass: The Role of Pre-existing Attitudinal and Behavioural Relationships With One Network Member

International Journal of Arts Management, Volume 21 n° 2, Winter 2019

Author(s):

Philippe Aurier

Business Administration Institute, University of Montpellier

Guergana Guintcheva

EDHEC Business School

Juliette Passebois-Ducros

Business Administration Institute, University of Bordeaux

International Journal of Arts Management, Volume 21 n° 2, Winter 2019

Type: Academic publication
Date: le 01/02/2019
Research Cluster : Marketing
Source : International Journal of Arts Management

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