The Digitization of Healthcare: New Challenges and Opportunities

Provides overview of IT in the healthcare sector

Explores the influence of IT in areas such as value chain, business models and patient technology

Focuses particularly upon pati ...

Author(s) :

Loick Menvielle

Associate Professor of Marketing

Anne-Françoise Audrain-Pontevia

Anne-Françoise Audrain-Pontevia is Professor of Marketing at Écoles des Sciences de la Gestion, Université du Québec à Montréal, Canada (ESG-UQAM). Her research concentrates on relationship marketing with a secondary focus on healthcare and e-health management. Her research appears in numerous academic marketing journals and international conferences, and she regularly serves as a reviewer for major academic journals.

William Menvielle

William Menvielle is an Associate Professor in Marketing at the University of Quebec at Three-Rivers, Canada. He has published chapters, articles, conference papers and books with his research focused around online consumer behaviour. He received funds from the University of Quebec Network (FODAR) and grants from Fonds de recherche du Québec – Société et culture (FRQSC).

Presentation :

Provides overview of IT in the healthcare sector

Explores the influence of IT in areas such as value chain, business models and patient technology

Focuses particularly upon patient communities such as PatientLikeMe and DockCheck

Type : Livre
Date : le 29/09/2017
Research Cluster : Marketing
Source : Editions Palgrave MacMillan

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