Facebook pages’ content, does it really matter? Consumers’ Responses to Luxury Hotel posts with emotional and informational content

Journal of Travel & Tourism Marketing, Volume 32, 2015 - Issue 4

Author(s) :

Marie-Cécile Cervellon

EDHEC Business School

Danielle Galipienzo

Journal of Travel & Tourism Marketing, Volume 32, 2015 - Issue 4

Type : Academic publication
Date : le 24/11/2015
Research Cluster : Marketing
Source : Journal of Travel & Tourism Marketing

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