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Industrial Marketing Management, Volume 72, July 2018, Pages 174-180

Author(s):

Peter LaPlaca

University of Connecticut

Adam Lindgreen

Department of Marketing, Copenhagen Business School

Joëlle Vanhamme

EDHEC Business School

C. Anthony Di Benedetto

Fox School of Business, Temple University

Type: Academic publication
Date: le 01/07/2018
Research Cluster : Marketing
Source : Industrial Marketing Management

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