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Industrial Marketing Management, Volume 68, January 2018, Pages 202-209

Author(s):

Peter LaPlaca

University of Connecticut, United States

Adam Lindgreen

Department of Marketing, Copenhagen Business School

Joëlle Vanhamme

Professor of Marketing EDHEC Business School

Industrial Marketing Management, Volume 68, January 2018, Pages 202-209

Type: Academic publication
Date: le 01/01/2018
Research Cluster : Marketing
Source : Industrial Marketing Management

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