Les réactions affectives du consommateur : ces raisons du coeur que la raison ignore. Mélanges en l'honneur du Professeur Christian Derbaix.
Chapitre : La mesure des réactions affectives chez les enfants : convergence et complémentarité entre mesures verbale et iconique. Ed. UCL PRESSES UNIVERSITAIRES DE LOUVAIN
...Chapitre : La mesure des réactions affectives chez les enfants : convergence et complémentarité entre mesures verbale et iconique. Ed. UCL PRESSES UNIVERSITAIRES DE LOUVAIN
| Type: | Book |
|---|---|
| Date: | le 01/01/2015 |
| Extra information : |
PONCIN Ingrid (Sous la dir.) ; HERMANN Jean-Luc (Sous la dir.) |
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About EDHEC
Operating from campuses in Lille, Nice, Paris, London and Singapore, EDHEC is one of the top 15 European business schools. Fully international and directly connected to the business world, EDHEC is a school for business, rather than a business school, where excellence in teaching and research focuses on innovation to stimulate entrepreneurship and creativity. EDHEC functions as a genuine laboratory of ideas and produces innovative solutions valued by businesses. The School’s teaching philosophy, inspired by its award-winning research activities, focuses on “learning by doing”.
