L'extension de gamme verticale : Clarification du concept

Recherche et Application en Marketing , Vol 20, Issue 1, 2005


Géraldine Michel

Maître de conférences IAE de Paris Centre de recherche GREGOR

Billy Salha, PhD

EDHEC Business School

Recherche et Application en Marketing , Vol 20, Issue 1, 2005

Type: Academic publication
Date: le 01/03/2005
Research Cluster : Marketing
Source : Recherche et Application en Marketing

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