Marketing des services

Chapitre : Développement d'une offre culturelle en réseau sur un territoire donné : le cas de la C'Art à Lille. Ed. PEARSON

Author(s):

Chapitre : Développement d'une offre culturelle en réseau sur un territoire donné : le cas de la C'Art à Lille. Ed. PEARSON

Type: Book
Date: le 01/01/2014
Extra information :

LOVELOCK Christopher H. ; WIRTZ Jochen ; LAPERT Denis ; MUNOS Annie

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Revue Française de Gestion (2015), Case Centre (2015), Psychology & Marketing (2014), Revue Française du Marketing (2014), Décisions Marketing (2010), International Journal of Arts Management (2009 ; 2012 ; 2013 ; 2015)

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Revue Française de Gestion (2015), Case Centre (2015), Psychology & Marketing (2014), Revue Française du Marketing (2014), Décisions Marketing (2010), International Journal of Arts Management (2009 ; 2012 ; 2013 ; 2015)

" ["safe_summary"]=> string(0) "" } } } ["field_poste_current"]=> array(1) { ["und"]=> array(1) { [0]=> array(3) { ["value"]=> string(68) "Programme Director Msc in Marketing Management & Associate Professor" ["format"]=> NULL ["safe_value"]=> string(72) "Programme Director Msc in Marketing Management & Associate Professor" } } } ["field_coordonn_es"]=> array(1) { ["und"]=> array(1) { [0]=> array(3) { ["value"]=> string(150) "EDHEC Business School 24, avenue Gustave Delory CS 50411   59057 Roubaix Cedex 1 - France Tel.: + 33 (0)3 20 15 45 00 Fax: + 33 (0)3 20 15 45 01" ["format"]=> NULL ["safe_value"]=> string(150) "EDHEC Business School 24, avenue Gustave Delory CS 50411   59057 Roubaix Cedex 1 - France Tel.: + 33 (0)3 20 15 45 00 Fax: + 33 (0)3 20 15 45 01" } } } ["field_mail"]=> array(1) { ["und"]=> array(1) { [0]=> array(3) { ["value"]=> string(29) "guergana.guintcheva@edhec.edu" ["format"]=> NULL ["safe_value"]=> string(29) "guergana.guintcheva@edhec.edu" } } } ["field_documents"]=> array(1) { ["und"]=> array(1) { [0]=> array(2) { ["value"]=> string(4) "1814" ["revision_id"]=> string(4) "1814" } } } ["field_cible"]=> array(0) { } ["field_siteweb"]=> array(0) { } ["field_facebook"]=> array(0) { } ["field_twitter"]=> array(0) { } ["field_linkendin"]=> array(1) { ["und"]=> array(1) { [0]=> array(3) { ["url"]=> string(56) "https://www.linkedin.com/in/guergana-guintcheva-76933b2/" ["title"]=> string(0) "" ["attributes"]=> array(0) { } } } } ["field_team_image"]=> array(1) { ["und"]=> array(1) { [0]=> array(16) { ["fid"]=> string(5) "11740" ["uid"]=> string(3) "145" ["filename"]=> string(23) "guergana_guintcheva.jpg" ["uri"]=> string(32) "public://guergana_guintcheva.jpg" ["filemime"]=> string(10) "image/jpeg" ["filesize"]=> string(5) "25515" ["status"]=> string(1) "1" ["timestamp"]=> string(10) "1474292568" ["type"]=> string(5) "image" ["uuid"]=> string(36) "f4941df9-3203-4cb1-a100-7b69f67d3e12" ["rdf_mapping"]=> array(0) { } ["image_dimensions"]=> array(2) { ["width"]=> string(3) "300" ["height"]=> string(3) "300" } ["alt"]=> string(0) "" ["title"]=> string(0) "" ["width"]=> string(3) "300" ["height"]=> string(3) "300" } } } ["field_specialite"]=> array(1) { ["und"]=> array(1) { [0]=> array(1) { ["tid"]=> string(2) "79" } } } ["field_expertise"]=> array(0) { } ["field_short_bio"]=> array(1) { ["und"]=> array(1) { [0]=> array(5) { ["value"]=> string(813) "

Guergana Guintcheva, Ph.D, is Associate Professor of Marketing and Programme Director Msc in Marketing Management at EDHEC Business School. Her research and personal passions revolve around entertainment marketing (cinema, museums and video games). She works on a regular basis with museums from Lille region. She has raised 85,000 € as consulting assignments from cultural institutions over the past five years. One example of consulting project she has contributed on is the implementation of a pricing pass, la C’Art (http://www.lacart.fr), involving 15 cultural institutions. Her recent academic articles have been published in International Journal of Arts Management, Psychology & Marketing, Revue Française de Gestion, Décisions Marketing, Revue Française de Marketing.

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Guergana Guintcheva, Ph.D, is Associate Professor of Marketing and Programme Director Msc in Marketing Management at EDHEC Business School. Her research and personal passions revolve around entertainment marketing (cinema, museums and video games). She works on a regular basis with museums from Lille region. She has raised 85,000 € as consulting assignments from cultural institutions over the past five years. One example of consulting project she has contributed on is the implementation of a pricing pass, la C’Art (http://www.lacart.fr), involving 15 cultural institutions. Her recent academic articles have been published in International Journal of Arts Management, Psychology & Marketing, Revue Française de Gestion, Décisions Marketing, Revue Française de Marketing.

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Entertainment marketing

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Chapitre : Développement d'une offre culturelle en réseau sur un territoire donné : le cas de la C'Art à Lille. Ed. PEARSON

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Chapitre : Développement d'une offre culturelle en réseau sur un territoire donné : le cas de la C'Art à Lille. Ed. PEARSON

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LOVELOCK Christopher H. ; WIRTZ Jochen ; LAPERT Denis ; MUNOS Annie

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LOVELOCK Christopher H. ; WIRTZ Jochen ; LAPERT Denis ; MUNOS Annie

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Revue Française de Gestion (2015), Case Centre (2015), Psychology & Marketing (2014), Revue Française du Marketing (2014), Décisions Marketing (2010), International Journal of Arts Management (2009 ; 2012 ; 2013 ; 2015)

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Guergana Guintcheva, Ph.D, is Associate Professor of Marketing and Programme Director Msc in Marketing Management at EDHEC Business School. Her research and personal passions revolve around entertainment marketing (cinema, museums and video games). She works on a regular basis with museums from Lille region. She has raised 85,000 € as consulting assignments from cultural institutions over the past five years. One example of consulting project she has contributed on is the implementation of a pricing pass, la C’Art (http://www.lacart.fr), involving 15 cultural institutions. Her recent academic articles have been published in International Journal of Arts Management, Psychology & Marketing, Revue Française de Gestion, Décisions Marketing, Revue Française de Marketing.

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Chapitre : Développement d'une offre culturelle en réseau sur un territoire donné : le cas de la C'Art à Lille. Ed. PEARSON

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Guergana Guintcheva, Ph.D, is Associate Professor of Marketing and Programme Director Msc in Marketing Management at EDHEC Business School. Her research and personal passions revolve around entertainment marketing (cinema, museums and video games). She works on a regular basis with museums from Lille region. She has raised 85,000 € as consulting assignments from cultural institutions over the past five years. One example of consulting project she has contributed on is the implementation of a pricing pass, la C’Art (http://www.lacart.fr), involving 15 cultural institutions. Her recent academic articles have been published in International Journal of Arts Management, Psychology & Marketing, Revue Française de Gestion, Décisions Marketing, Revue Française de Marketing.

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Entertainment marketing

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Chapitre : Développement d'une offre culturelle en réseau sur un territoire donné : le cas de la C'Art à Lille. Ed. PEARSON

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Chapitre : Développement d'une offre culturelle en réseau sur un territoire donné : le cas de la C'Art à Lille. Ed. PEARSON

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Revue Française de Gestion (2015), Case Centre (2015), Psychology & Marketing (2014), Revue Française du Marketing (2014), Décisions Marketing (2010), International Journal of Arts Management (2009 ; 2012 ; 2013 ; 2015)

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Revue Française de Gestion (2015), Case Centre (2015), Psychology & Marketing (2014), Revue Française du Marketing (2014), Décisions Marketing (2010), International Journal of Arts Management (2009 ; 2012 ; 2013 ; 2015)

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Guergana Guintcheva, Ph.D, is Associate Professor of Marketing and Programme Director Msc in Marketing Management at EDHEC Business School. Her research and personal passions revolve around entertainment marketing (cinema, museums and video games). She works on a regular basis with museums from Lille region. She has raised 85,000 € as consulting assignments from cultural institutions over the past five years. One example of consulting project she has contributed on is the implementation of a pricing pass, la C’Art (http://www.lacart.fr), involving 15 cultural institutions. Her recent academic articles have been published in International Journal of Arts Management, Psychology & Marketing, Revue Française de Gestion, Décisions Marketing, Revue Française de Marketing.

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Guergana Guintcheva, Ph.D, is Associate Professor of Marketing and Programme Director Msc in Marketing Management at EDHEC Business School. Her research and personal passions revolve around entertainment marketing (cinema, museums and video games). She works on a regular basis with museums from Lille region. She has raised 85,000 € as consulting assignments from cultural institutions over the past five years. One example of consulting project she has contributed on is the implementation of a pricing pass, la C’Art (http://www.lacart.fr), involving 15 cultural institutions. Her recent academic articles have been published in International Journal of Arts Management, Psychology & Marketing, Revue Française de Gestion, Décisions Marketing, Revue Française de Marketing.

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Entertainment marketing

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