Moving the Customer Experience Field Forward: Introducing the Touchpoints, Context, Qualities (TCQ) Nomenclature

Journal of Service Research, Vol 23, Issue 4, 2020

Author(s):

Arne De Keyser

Department of Marketing, EDHEC Business School

Katrien Verleye

Department of Marketing, Innovation and Organisation, Center for Service Intelligence, Ghent University

Katherine N. Lemon

Department of Marketing, Carroll School of Management, Boston College

Timothy L. Keiningham

Department of Marketing, Peter J. Tobin College of Business, St. John’s University

Philipp Klaus

Department of Marketing, INSEEC U. Research Center, International University of Monaco

Journal of Service Research, Vol 23, Issue 4, 2020

Type: Academic publication
Date: le 02/06/2020
Research Cluster : Marketing
Source : Journal of Service Research

See Also

Financing your MBA - are you eligible for a scholarship?
News
- 06-10-2021
How to finance your Global MBA abroad is a critical question you need to think about...
Financing your MBA - are you eligible for a scholarship?
News
- 06-10-2021
How to finance your Global MBA abroad is a critical question you need to think about...
The circular economy in fashion: the new normal
News
- 27-09-2021
The sixth episode of EDHEC Vox Podcast, and the first of the new academic year, is...
EDHEC PhD in Finance Programme: A new team of directors
News
- 24-09-2021
September 2021. We are pleased to announce a new team of directors for the EDHEC PhD in...