Multichannel customer segmentation: Does the after-sales channel matter? A replication and extension

International Journal of Research in Marketing, Volume 32, Issue 4, pp453-456, December 2015.

Author(s):

Arne de Keyser

Jeroen Schepers

Umut Konus

International Journal of Research in Marketing, Volume 32, Issue 4, pp453-456, December 2015.

Type: Academic publication
Date: le 01/01/2015
Research Cluster : Marketing
Source : International Journal of Research in Marketing

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