Multichannel customer segmentation: Does the after-sales channel matter? A replication and extension

International Journal of Research in Marketing, Volume 32, Issue 4, pp453-456, December 2015.

Author(s) :

Arne de Keyser

Jeroen Schepers

Umut Konus

Presentation :

International Journal of Research in Marketing, Volume 32, Issue 4, pp453-456, December 2015.
Type : Publication académique
Date : le 01/01/2015

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