Negative word-of-mouth and applicant attraction: The role of employer brand equity

Journal of Vocational Behavior, Volume 118, April 2020

Author(s):

Sara Stockman

Ghent University, Belgium

Greet Van Hoye

Ghent University, Belgium

Serge da Motta Veiga

EDHEC Business School, France

Journal of Vocational Behavior, Volume 118, April 2020

Type: Academic publication
Date: le 01/04/2020
Research Cluster : Marketing
Source : Journal of Vocational Behavior

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