Opportunities and challenges of using biometrics for business: Developing a research agenda

Journal of Business Research, Volume 136, November 2021, Pages 52-62

Author(s):

Arne De Keyser

Department of Marketing, EDHEC Business School, France

Yakov Bart

D'Amore-McKim School of Business, Northeastern University

Xian Gu

Kelley School of Business, Indiana University

Stephanie Q. Liu

Consumer Sciences Program, The Ohio State University

Stacey G. Robinson

University of Alabama

P.K. Kannan

Department of Marketing, Robert H. Smith School of Business, University of Maryland

Journal of Business Research, Volume 136, November 2021, Pages 52-62

Type: Academic publication
Date: le 25/10/2021
Research Cluster : Marketing
Source : Journal of Business Research

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