Purchasing behavior of consumers for foreign medical services: An approach using the soft laddering method

Qualitative Market Research: An International Journal, Vol. 17 Issue: 3, pp.264-282

Author(s):

Loick Menvielle

EDHEC Business School, France

William Menvielle

Département des Sciences de la Gestion, Université du Québec à Trois-Rivières, Québec, Canada

Nadine Tournois

Institut d’Administration des Entreprises, Nice, France

Qualitative Market Research: An International Journal, Vol. 17 Issue: 3, pp.264-282

Type: Academic publication
Date: le 01/02/2014
Research Cluster : Marketing
Source : Qualitative Market Research: An International Journal

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