Reducing inferior member community participation using uplift modeling: Evidence from a field experiment

Decision Support Systems, Volume 123, August 2019, 113077


Steven Debaere

IESEG School of Management, Catholic University of Lille

Floris Devriendt

Faculty of Social Sciences and Solvay Business School, Vrije Universiteit Brussel

Johanna Brunneder

EDHEC Business School

Tom De Ruyck

InSites Consulting, Evergemsesteenweg 195

Kristof Coussement

IESEG School of Management

Decision Support Systems, Volume 123, August 2019, 113077

Type: Academic publication
Date: le 01/08/2019
Research Cluster : Marketing
Source : Decision Support Systems

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