Reducing inferior member community participation using uplift modeling: Evidence from a field experiment
Decision Support Systems, Volume 123, August 2019, 113077
Author(s):
IESEG School of Management, Catholic University of Lille
Faculty of Social Sciences and Solvay Business School, Vrije Universiteit Brussel
EDHEC Business School
InSites Consulting, Evergemsesteenweg 195
IESEG School of Management
Decision Support Systems, Volume 123, August 2019, 113077
| Type: | Academic publication |
|---|---|
| Date: | le 01/08/2019 |
| Research Cluster : | Marketing |
| Source : | Decision Support Systems |
See Also
About EDHEC
Operating from campuses in Lille, Nice, Paris, London and Singapore, EDHEC is one of the top 15 European business schools. Fully international and directly connected to the business world, EDHEC is a school for business, rather than a business school, where excellence in teaching and research focuses on innovation to stimulate entrepreneurship and creativity. EDHEC functions as a genuine laboratory of ideas and produces innovative solutions valued by businesses. The School’s teaching philosophy, inspired by its award-winning research activities, focuses on “learning by doing”.
