Shopping orientations as antecedents to channel choice in the French grocery multichannel landscape

Journal of Retailing and Consumer Services, Volume 27, pp31-51, November 2015.

Author(s):

Marie-Cecile Cervellon

EDHEC Business School

Sylvie Jean

EDHEC Business School

Paul-Valentin Ngobo

Paris Dauphine University, Paris Science and Letters

Journal of Retailing and Consumer Services, Volume 27, pp31-51, November 2015.

Type: Academic publication
Date: le 01/01/2015
Research Cluster : Marketing
Source : Journal of Retailing and Consumer Services

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