Should luxury brands say it out loud? Brand conspicuousness and consumer perceptions of responsible luxury

Journal of Business Research, Volume 77, August 2017, Pages 167-174

Author(s):

Catherine Janssen

IESEG School of Management

Joëlle Vanhamme

EDHEC Business School

Sina Leblanc

Richmont Northern Europe Gmbh

Journal of Business Research, Volume 77, August 2017, Pages 167-174

Type: Academic publication
Date: le 08/08/2017
Research Cluster : Marketing
Source : Journal of Business Research

See Also

Raman Uppal appointed as new chairman of the Society for Financial Studies (SFS) Council
News
- 21-09-2018
Raman Uppal, Professor of Finance at EDHEC Business School and Member of EDHEC-Risk...
EDHEC - Risk’s annual European ETF and Smart Beta Survey results show growing demand for new developments in existing Smart Beta offerings
News
- 20-09-2018
EDHEC-Risk Institute has announced the results of the 11th EDHEC European ETF and Smart...
5 tips to kick-off your MBA successfully as an international student
News
- 18-09-2018
Whether your ambition is to boost your career, learn the latest in leadership, expand...
Asset Pricing Conference: Major Advances, Nobel Prize and Eminent experts
News
- 12-09-2018
EDHEC Business School, the Fama-Miller Center at Chicago Booth, and the Review of...