Should luxury brands say it out loud? Brand conspicuousness and consumer perceptions of responsible luxury

Journal of Business Research, Volume 77, August 2017, Pages 167-174

Author(s):

Catherine Janssen

IESEG School of Management

Joëlle Vanhamme

EDHEC Business School

Sina Leblanc

Richmont Northern Europe Gmbh

Journal of Business Research, Volume 77, August 2017, Pages 167-174

Type: Academic publication
Date: le 08/08/2017
Research Cluster : Marketing
Source : Journal of Business Research

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