Strategy in Practice: A Practitioner's Guide to Strategic Thinking, 3rd Edition

This 3rd edition has been revised and updated throughout to reflect the current thinking in strategy in view of the current economic and business climate. It questions how we are thinking different ...

Author(s):

George Tovstiga

EDHEC Business School

This 3rd edition has been revised and updated throughout to reflect the current thinking in strategy in view of the current economic and business climate. It questions how we are thinking differently about strategy now, in light of emerging from the global economic crisis. It includes new and updated case illustrations throughout, plus a new chapter on Strategy Execution and Performance Appraisal.

Type: Book
Date: le 01/09/2015
Research Cluster : Marketing
Source : Ed. Wiley

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