Structural, linguistic and rhetorical features of the entrepreneurial pitch: Lessons from Dragons’ Den

Journal of Management Development, Volume 35, Issue 1, 2016.

Author(s):

Peter Daly

EDHEC Business School

Dennis Davy

EDHEC Business School

Journal of Management Development, Volume 35, Issue 1, 2016.

Type: Academic publication
Date: le 01/01/2016
Research Cluster : Marketing
Source : Journal of Management Development

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