Word-of-mouth and viral marketing referrals: what do we know? And what should we know?

European Journal of Marketing, Volume 47, Issue 7, 2013.

Author(s):

Adam Lindgreen

Angela Dobele

European Journal of Marketing, Volume 47, Issue 7, 2013.

Type: Academic publication
Date: le 01/01/2013
Source : European Journal of Marketing

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