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Actualités - 17-05-2019
The EDHEC case study “Maison Maille” won the 2018 Emerald Best Case Award
We are very proud to announce that “Maison Maille: making mustard aspirational to younger consumers” written by Marie-Cécile Cervellon, Professor of Marketing and Léa Lembo, an alumnus from EDHEC Business School, won the 2018 Emerald Best Case Award...
Actualités - 18-02-2019
EDHEC Dissemin'Actions from January to July 2019
Did you know that EDHEC Professors and Researchers produce and disseminate knowledge to make it useful to a broader, academic, professional or institutional audience in France and all over the world? Here are the EDHEC Dissemin'actions from January...
Actualités - 14-03-2018
"Consumers say they prefer socially responsible products, but sales don't reflect the same reality."
Joëlle Vanhamme, Professor of Marketing at EDHEC Business School, has been a member of the Academic Jury of the "Philippe de Woot Award 2018" rewarding Master's theses which "constitute an original contribution to the understanding and thinking...
Actualités - 07-03-2018
EDHEC Dissemin'Actions - March to May 2018
EDHEC Business School aims to produce useful and shared research findings. It is a goal in which professors and researchers take an active part through their involvement in dissemination events. Here are the events scheduled between March and May...
Actualités - 01-03-2018
[Case Study] "Kaviari: Pure Caviar"
It is some kind of "Caviar" with regard to case studies...Indeed, this is the first time a case study published by EDHEC faculty features on the Harvard Publishing website. Sabine Ruaud, Professor of Marketing, and Peter Daly, Professor - Managerial...
Actualités - 14-12-2017
EDHEC professor gets the Young Scholar Award
The working paper entitled "Frontline Technology Infusion: Conceptual Archetypes and a Future Research Agenda’ and co-authored by Arne de Keyser, assistant professor of marketing at EDHEC, Sarah Köcher (TU Dortmund University), and Linda Nasr (Texas...