More Science, Less Magic in Creating Products People Want

Imagine yourself as a scientist. Your work is built around experimentation, data collection and analysis. Hypothesis are formed which you prove or disprove in searching for answers. The science community is replete with stories of pioneering advances that seemed to happen by chance. Yet on closer inspection, success was attained after a long process of learning, tenacity and open-mindedness. This scientific mindset can be applied to business innovation.
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