"Marketers seeking to understand how children react to ads could benefit from using research techniques that are based on non-verbal responses, according to a study published in the Journal of Advertising Research (JAR).
Joëlle Vanhamme (EDHEC Business School, France) and Chung-Kit Chiu (a freelance illustrator) focused on children in the eight-to-11-year-old age range in their study, “Measuring different emotions in children with a pictorial scale: A self-reported nonverbal tool measures the emotions children experience when exposed to ads.”.[...]"
|Type :||Article de presse|
|Date :||le 15/11/2019|
|Pôle de recherche||Marketing|
|Source :||Warc website|