Sabine Ruaud
Professor
Main contributions
Décisions Marketing (2023), The Case Research Journal (2020 ; 2017), The International Journal of Entrepreneurship and Innovation (2019), Analyse de Marché (Vuibert 2017, 6e édition en cours), La Couleur au coeur de la Stratégie Marketing (De Boeck 2016, médaillé par l'Académie des Sciences Commerciales 2017 et labellisé Fnege 2017)<br />
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MAIN ACADEMIC REWARDS: Prix 2021 meilleure communication de la Seizième Journée du Marketing Agroalimentaire (Journée thématique afm), Prix afm 2021 de l'Innovation Pédagogique, Prix NACRA 2016 pour le Meilleur Cas Français (Kaviari), Prix AFM-CCMP 2016 du Meilleur Cas Pédagogique en Marketing (WikiCells), Prix CCMP 2014 du TOP Cas en Marketing (Lotus Bakeries), Prix AFM-CCMP 2014 du Meilleur Cas Pédagogique en Marketing (Bonduelle Bienvenue), Prix d'Excellence académique Edhec (2022, 2016, 2015)
Bio
Sabine Ruaud, PhD, is Professor in the Marketing Department where she is involved in a wide variety of teaching activities for Bachelor, Postgraduate and Executive programs. Her previous academic interest was focused on customer relationship management in retail banking. Her current research focuses on color and the influence of humorous color-naming on consumer behavior. The results of her various research projects have been presented at national and international conferences and published in academic journals. In 2021, she co-won the Award for the "Best Conference Paper" from 16th Agri-Food Marketing Day of AFM (the French Marketing Association).
Publications of Sabine Ruaud
[case by case #6] Peter Daly and Sabine Ruaud: why is the eco-branding strategy of Cabaïa a success?
EDHEC VOX, March 2024
Cabaïa: Can an eco-branding sustainability strategy foster the internationalisation of a Born Global?
January 2024
(Newsletter #1) Greener, chattier, more connected… How do companies address "new" customers?
EDHEC VOX, November 2023
Avec quelle proposition de valeur conquérir les Milléniaux chinois ? Le cas de Courbet, joailler de luxe innovant
Recherche et Cas en Sciences de Gestion, Volume 1, September 2023, Pages 11 - 22
Le brillant pari des diamants éco-responsables de la Maison Courbet pour conquérir le marché chinois
Recherche et Cas en Sciences de Gestion, Volume 1, September 2023, Pages 55 - 72
Derniers articles EDHEC Vox
![[case by case #6] Peter Daly and Sabine Ruaud: why is the eco-branding strategy of Cabaïa a success?](/sites/default/files/styles/actu_850_480/public/2024-03/2024-03-header-cas-6-cabaia.jpg?itok=7b0z5xhz)
[case by case #6] Peter Daly and Sabine Ruaud: why is the eco-branding strategy of Cabaïa a success?
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Peter Daly , Professor
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Sabine Ruaud , Professor
