MSc en Marketing Analytics

Hi,

Have you ever wondered why sometimes we like
watching sad movies?

Have you ever asked yourself why some influencers
make a living out of it while others with hundred of thousands of followers cannot sell a single t-shirt?

And who are the people who decided to stop
using Google services?

It’s always easier to explain seemingly irrational behaviours when you have data to do so.

Box office data, social media analytics, browser
and cookies data. 

The good news is: we are in the data boom
era and nowadays, data are just waiting for you to make sense out of them.

Want to be part of this next generation of efficient analytical and marketing leader knowing how to deal with rich data? If so, our Master of Science in Marketing Analytics is the right programme for you!

In a period of unprecedented global shifts and
hyper-connectivity, the creation of sound marketing decisions relies, more than ever, on the combined knowledge of consumer behaviour with the increasing volume of information shared on a daily basis.

Successful businesses rely on decisioners who can bring together the creativity of marketers and the rigour of data analysts.

EDHEC MSc in Marketing Analytics is an accredited
programme entirely taught in English and

based in Lille, which will equip young talented
bachelor’s degree holders with a strong analytical appetite with the latest in-demand skills in marketing data expertise.

You will learn how to derive marketing strategies
that are adaptable, data-driven and consumer-centric.

Remember, data is information, and information
is power!

In this video, you will discover the programme
structure, the learning outcomes and which career paths you could pursue upon graduation.

If you are joining in direct entry our MSc in Marketing Analytics, the programme’s structure will be as following:
During this 18-month programme, you will start with some foundation courses in July-August, followed by the coursework from September until May ending with 4 to 6 months internship.

For students following the Master in Management
– Grande Ecole Programme you can specialise in your final year by choosing this course too!

So what will you learn?

You will learn to deepen your analytical thinking
while developing your practical skills through the use of multiple softwares.

Indeed, you will need to embrace new technologies
and respond to trends in the market, and to design creative strategies for business success.

The MSc in Marketing Analytics creates a bridge between creative marketing and rigorous data analysis, where numbers and figures support
marketing strategies to optimise impact and results.

Your starting point will be the consumer’s perspective. More precisely, you will get to dissect the psychology driving his behaviour, but you will also learn about his rights, in terms of data protection and privacy.

Simultaneously, you will get familiarised with statistics and models used in marketing contexts but also, to the basics of coding and data scraping, which will enrich your set of data collection tools. Using data visualisation software, web metrics
tools, customer management processes and much more, not only will you learn how to collect
and interpret raw data, but you will also discover how to turn your data into recommendations.

Finally, the wide array of elective courses offered to you, such as sustainability management, creative entrepreneurship, innovation and digital transformation, and much more, will also sharpen your marketing decision skills!

You will have the great opportunity to make your profile unique and align it with your career goals.

At EDHEC, we strongly believe in learning by doing.

Our blended learning methodology includes seminars, workshops, transversal team projects with marketing and data professionals from the field and applied learning through case studies, and consulting projects.

In a nutshell, the EDHEC MSc in Marketing Analytics equips you with the quantitative reasoning to allow your future brand to remain competitive and tailor its experience based on consumer behaviour metrics.

Throughout your programme, you will also benefit from many services, such as our world acclaimed Career Centre which will accompany you throughout your journey to propel your career in Marketing Analytics!

Your future role could be: Marketing Analyst, Market Researcher, CRM Manager or Digital Media Analyst...

And be prepared for upcoming career roles such as: Mood & Empathy Manager, sixth-sense analyst, Machine and people ethics manager, Bot manager, Neuro A/B tester, Algorithm bias auditor...

YOU might be the next marketing leader!

Thank you very much for watching this presentation.

Have a great day, and hopefully, we’ll see
you soon on our beautiful Lille campus!