MSc in Marketing Analytics

Introducing our Master's in Marketing Analytics, where you will learn the analytical and quantitative skills to make sound marketing decisions, based on data and a thorough knowledge of consumer behaviour.

7th
European Business School

Financial Times 2023

Top 10
Masters in Marketing Worldwide

QS 2024

1st
Career Services & Alumni network in France

Master in Management ranking - Financial Times 2023

Language
English
Campus
Lille
Duration
September–May: on-campus academic courses* /June onwards: work experience
Accreditations
AACSB, CEFDG, EQUIS
Credit value
120 ects

Start date

Early September 2024

 

Application deadline

June 7, 2024

BECOME A DATA-DRIVEN MARKETER WITH THE MSc IN MARKETING ANALYTICS

 

In a period of unprecedented global change, consumer behaviour, data and analysis are key to developing strategies that are adaptable and customer-driven, which connect data and information to marketing techniques. 

EDHEC’s Master’s in Marketing Analytics gives talented young bachelor's degree holders with a strong analytical appetite the quantitative and analytical tools and knowledge they need to make sound marketing decisions. 

On this 18-month marketing analytics programme, taught entirely in English, you will cover a range of topics and techniques that will enable you to become an efficient analytical marketer ‒from customer experience and digital business-modelling strategies to sentiment analysis and digital marketing analytics ‒ using software and data platforms including Python, Data visualisation softwares and Google Analytics.

 

In partnership with:

 

 

Ubisoft

“EDHEC Business School has been chosen as a partner because of its innovative and excellent academic approach. The school trains open-minded students, well adapted to a changing world and innovation-driven.“

 

Microsoft

“In the face of the rapid changes transforming the expectations of the professional world, Microsoft is committed to working alongside EDHEC to develop the knowledge and skills of students. Thus, in close collaboration with the teaching teams, we support the development of expertise in our technologies in the fields of cloud, artificial intelligence, data and CRM. This expertise, recognised by Microsoft certifications, is a major asset for the employability of future talent.”

 

La Redoute

Through this innovative educational partnership, La Redoute will have access to a pool of new talents to support the development and effectiveness of its technological tools. EDHEC Students will benefit from La Redoute's expertise to develop their skills and get ready to tackle the new challenges of the digital and data world of tomorrow.

*Depending on your background, you may be required to take some remote and self-paced courses in July-August prior to arriving on campus.

Programme Insights 

[EDHEC MSc in Marketing Analytics. 4-day event in partnership with Microsoft]

  • 2-day Hackathon "How to best implement Microsoft 365 CRM solution"
  • 1-day training session
  • 1-day MB.910 Fundamentals certifications by Microsoft

Speaker: Etienne Denis. MSc in Marketing Analytics Programme Director.

Why a partnership between EDHEC and Microsoft and why is that relevant? 
I think that Microsoft, it speaks for itself.
It's an international brand and it's a great brand I think it's the dream partner for any business school. It's a dream to have them on board in the first year of this MSc. It's highly relevant because it gives a lot of opportunity to the students and they put their hands on the technical aspects which, really, I think differentiate us from other programmes.

Speaker: Monica Prieto Langard. Alumni (1998) and Digital Transformation Senior Tech Specialist at Microsoft.

Digital innovations has totally transformed in fact all business models or organisations with data being the driver to rebuild customer relationships, employee relationships, Human relationships. So big data is the big deal.

Speaker: Beatrice Matlega. Director of partnerships and skills programmes in education at Microsoft.

EDHEC students will be the future business decision-makers, the future leaders in all industry. So it's very important for them to understand the concept of the new technology for instance AI cyber security sustainability and be able to use the new technology. For instance take advantage of their benefits so it's very important to work with EDHEC in order to upskill the students and to connect with the needs in companies and industries based on new technologies.

[Students had to pitch how to best implement the Microsoft CRM in a case study]

Speakers: Winning teams of the Hackathon.

I think that there are three main outputs that we can take from this experience. the first one is time management because it was not easy to do it in only 24 hours but we managed to do it so we can be proud of us.

The second thing is to do a pitch because we had to learn how to talk to a client, to think about a client and use the word that he can easily understand and the last output that I can say is discovering the platform, because we also truly think that is a great tool that can help the activities of the company on a daily basis.

I think winning a Microsoft certification is a real opportunity for us to put on our own resume because I think it will make the difference in our career 
and also to the recruitment process that we are in. So yeah, it will make the difference and it will prove our competencies.
So thanks Microsoft I would say!

Evaluate my profile

 

Our dedicated team of International Recruitment Managers and Country Managers are here to help you in your application process and check your eligibility for your preferred programme and help identify which scholarship you might be eligible for.

 

Evaluate my profile

FAQ of the MSc in Marketing Analytics

In a time of unprecedented global change, consumer behaviour, data and analysis are key to developing strategies that are adaptable and customer-driven, which connect data and information to marketing techniques. EDHEC’s Master in Marketing Analytics gives talented young bachelor's degree holders with a strong analytical appetite the quantitative and analytical tools and know-how they need to make sound marketing decisions. 

 

On this 18-month programme, taught entirely in English, you will cover a range of topics and techniques that will enable you to become an efficient analytical marketer ‒ from customer experience and digital business-modelling strategies to sentiment analysis and digital marketing analytics ‒ using software and data platforms including Python, Tableau and Google Analytics.

Yes, you can. Applicants to the Master’s in Marketing Analytics come from a wide variety of backgrounds, with varying degrees of experience, but they all tend to have intellectual talent with a history of achieving high-level goals. We require a three-year bachelor’s degree, at a minimum, and acceptable English proficiency tests/certificates (TOEFL, TOEIC or IELTS).

Our MSc in Marketing Analytics is held in high international regard. It is part of the EDHEC Marketing ecosystem, which saw our MSc in Marketing Management ranked in the Top 10 Master’s in Marketing worldwide in the QS survey 2023. EDHEC was also ranked No.3 worldwide for its Masters in Management by The Economist (2022).

There are a number of career paths you can pursue with an MSc in Marketing Analytics, including:

 

  • Marketing analyst
  • Market researcher
  • Digital insight analyst
  • Behavioural analyst
  • Digital support
  • Customer analyst
  • Risk analyst
  • CRM manager
  • Affiliate manager
  • Traffic manager
  • Digital media analyst

 

There are also a number of ‘careers of tomorrow’ that might be of interest:

 

  • Mood & empathy manager
  • Sixth-sense analyst
  • Machine and people ethics manager
  • Bot manager
  • Neuro A/B tester
  • Algorithm bias auditor

The EDHEC Master’s in Management is a two-year academic programme designed for students under the age of 29 seeking to boost their general management skills. Also known as a "Grande Ecole" programme, the MIM awards students a double degree: a Master’s in Management and a Master of Science. After the first year of your master’s programme, you will have the opportunity to acquire a full year’s professional experience or opt for a 6-month exchange at a partner university. Our MSc courses, in contrast, are specialised programmes accessible to students who wish to acquire new knowledge in a specific field or further strengthen their existing expertise.

Which Master's degree is right for you? 

 

Take this four-minute quiz to identify which master’s programme is right for you!

 

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12.03.2024 - Open days | Online
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20.03.2024 - EDHEC | Webinars | Online
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27.03.2024 - EDHEC | Webinars | Online
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News

14.02.2024 - Master
Marketing Analytics students tackled real data with new corporate partner, La Redoute
This year, the MSc in Marketing Analytics programme is proud to announce La Redo…
02.01.2024 - Master
Alumna Spotlight: Unveiling the richness of the MSc in Marketing Analytics
Miléna Delrocq graduated in 2022 from EDHEC's BBA programme and, in 2023, she gr…
04.12.2023 - EDHEC
Financial Times ranks EDHEC 7th Best Business School in Europe for the second year in a row
The school’s performance in the 2023 FT European Business School Ranking confirm…

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