Product Marketing Specialist M/F

Founded in 1906, EDHEC is now ranked among the top 10 business schools in Europe. With campuses in Lille, Nice, Paris, London and Singapore, and over 90 nationalities represented across its campuses, EDHEC is a truly international institution directly connected to the business world.

With a network of more than 60,000 alumni across 143 countries, EDHEC educates committed leaders capable of addressing the challenges of a rapidly changing world. Driven by its core values of excellence, innovation and entrepreneurship, the School has developed a strategic model based on research that delivers tangible value to society, businesses and students.

This culture is reflected in the work of the EDHEC-Risk Climate Impact Institute, the EDHEC NewGen Talent Centre, the EDHEC Infrastructure & Private Assets Institute, and the recently established Management in Innovative Health Chair.

The School operates as a genuine ideas laboratory and plays a pioneering role in digital education through EDHEC Online, the first fully online degree-granting learning platform.

Together, these strengths make EDHEC a centre of knowledge, experience and diversity, dedicated to preparing the next generation of managers to excel in a rapidly evolving world.

EDHEC in numbers:

• 9,400 students enrolled in academic programmes

• More than 20 degree programmes, from Bachelor to PhD level

• 175 professors and researchers

• 13 specialised research centres and chairs

EDHEC Business School is recruiting a Product Marketing Specialist (M/F). This is a full-time permanent position (CDI) based on the Paris campus.

Main Responsibilities 

As part of the Direction Marketing des Programmes, the Product Marketing Specialist contributes to the development and execution of marketing initiatives across the EDHEC Online portfolio, ensuring alignment with programme positioning and enhancing programme visibility, engagement, and conversion. 

The role focuses on ensuring the quality, consistency, and impact of programme messaging across all marketing and recruitment touchpoints, while contributing to content production, coordination, and market understanding. This includes participation in the go to-market of new programmes through the creation of launch content, marketing assets, and cross-team coordination.

Key responsibilities: 

Content production and optimization

• Review, write, and adapt marketing content across channels (landing pages, 

• emails, ads, scripts, articles) in English and French

• Ensure consistency of tone, messaging, and alignment with programme positioning

Marketing Execution & Programme Promotion

• Contribute to the rollout of marketing initiatives in collaboration with acquisition, 

• CRM, and content teams 

• Participate in the preparation and delivery of marketing assets across channels 

• Contribute to the go-to-market of new programmes, including launch content and 

• coordination 

• Maintain and update sales enablement materials, ensuring alignment with 

• marketing messaging 

Market and competitive insights

• Contribute to the collection of student and market insights (feedback, surveys, 

• admissions input) 

• Maintain and update product marketing materials and knowledge base (positioning, 

• messaging, personas) 

• Contribute to improving messaging and content based on insights and feedback 

Marketing execution and operations

• Monitor content performance (emails, assets, brochures, website, landing pages

• etc) and identify areas for improvement 

• Contribute to the testing and iteration of content and messaging across channels 

• Use AI tools to enhance assets production efficiency and contribute to structuring 

• templates and automations

• Track projects and deliverables, and follow up with stakeholders to ensure smooth 

• execution

Profil

• Master’s degree in marketing, business, communications, or a related field, from a recognized institution 

   

• 1–3 years of experience in digital marketing, content, product marketing, or a related role (including internships or apprenticeships) 

   

• Excellent writing and editing skills in English and French (full professional proficiency required) 

   

• Strong attention to detail and commitment to high-quality content 

   

• Strong interest in digital marketing and higher education (experience in EdTech is a plus) 

   

• Highly organized, with the ability to manage multiple tasks and meet deadlines 

   

• Proactive, reliable, and solution-oriented 

   

• Curious mindset, with an interest in learning and continuous improvement 

   

• Comfortable using digital tools and interested in exploring AI to improve efficiency

   

• Previous experience using HubSpot would be a plus.