RECHERCHE ET PUBLICATIONS

Open Internationalization Strategy

Open internationalization is a concept that brings a new perspective on the process of firm internationalization. As theories of internationalization show, some companies expand abroad only on thei ...

Auteur(s) :

Nadine Tournois

Professor of Marketing & Dean of the IAE Graduate School of Management of the University Côte d’Azur

Philippe Very

Professor of Strategy & Head of Faculty at EDHEC Business School

Open internationalization is a concept that brings a new perspective on the process of firm internationalization. As theories of internationalization show, some companies expand abroad only on their own, known as closed internationalization, while others combine their resources with those of other firms or use their networks for facilitating foreign implantation, known as open internationalization. Parallel to the development of the well-known concept of open innovation, open internationalization can be conceived as a meta-model for understanding companies’ expansion abroad.

This book gathers a selection of contemporary research works dedicated to open internationalization, either seen as a way to analyze expansion in foreign countries, or as a way to investigate the management of geographically dispersed activities. All the authors of the chapters are researchers specialized in the internationalization field. Readers will benefit from this new lens for understanding, studying or practising international business, from the decision to go abroad to its implementation and its efficiency.

Open Internationalization Strategy includes both academic empirical investigations and literature reviews on specific topics, making it valuable to researchers, academics, managers, and students in the fields of business and management history, international business, organizational studies, and economics.

Type : Livre
Date : le 23/02/2021
Pôle de recherche Marketing
Source : Ed. Routledge

A voir également

L'EDHEC dans le Top 10 mondial du classement FT Executive Education 2022
Actualités
- 23-05-2022
Sur le marché international de la formation continue, le Financial Times confirme l'...
L’EDHEC s’associe à VIVATECH 2022 et offre 400 places aux étudiants EDHEC
Actualités
- 20-05-2022
L’EDHEC est à nouveau partenaire de l’événement tech incontournable de l’année, Viva...
L’EDHEC, 4e grande école en France selon le Palmarès du Parisien 2022
Actualités
- 19-05-2022
Comme chaque année, Le Parisien s’interroge : ‘Quelles sont les meilleures grandes...
(Invitation) Inauguration de la Chaire Management in Innovative Health - 30 mai 2022, Paris
Actualités
- 17-05-2022
Emmanuel Métais, Directeur général EDHEC Business School et Christophe Durand, General...