Michael Antioco

Professor - Dean of Faculty and Research

Main contributions

International Journal of Information Management (2018), Decision Support Systems (2015), International Journal of Research in Marketing (2012 ; 2014), Journal of Advertising Reseach (2012), Journal of Marketing Management (2011), Journal of Product Innovation Management (2008 ; 2010), European Journal of Marketing (2010), Journal of Business & Industrial Marketing (2009), Journal of Business Ethics (2009), Journal of the Academy of Marketing Science (2008i ; 2008ii), International Journal of Retail & Distribution Management (2005)

Discipline: Marketing
Faculty: Marketing
Expertise: Entrepreneurship and Innovation Management

Publications of Michael Antioco

31.10.2017 - Article in a peer reviewed journal

Misreading of consumer dissatisfaction in online product reviews: writing style as a cause for bias

Michael Antioco, Coussement Kristof
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International Journal of Information Management, Volume 38, February 2018, Pages 301 - 310


17.07.2015 - Article in a peer reviewed journal

A Bayesian Approach for Incorporating Expert Opinions into Decision Support Systems: A Case Study of Online Consumer-Satisfaction Detection

Michael Antioco, Coussement Kristof, Benoit Dries
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Decision Support Systems, Volume 79 , November 2015, Pages 24 - 32