Michael Antioco

Professor - Dean of Faculty and Research

Main contributions

Journal of World Business (2023), International Journal of Information Management (2018), Decision Support Systems (2015), International Journal of Research in Marketing (2012 ; 2014), Journal of Advertising Reseach (2012), Journal of Marketing Management (2011), Journal of Product Innovation Management (2008 ; 2010), European Journal of Marketing (2010), Journal of Business & Industrial Marketing (2009), Journal of Business Ethics (2009), Journal of the Academy of Marketing Science (2008i ; 2008ii), International Journal of Retail & Distribution Management (2005)

Discipline: Marketing
Faculty: Marketing
Expertise: Innovation Management and Marketing Communications


Michael Antioco joined EDHEC Business School as Professor in Marketing in September 2013. He served as Head of the Marketing Faculty (2014-2020) before taking up his current position as Dean of Faculty and Research and member of the EXCOM. He is also member of the Program Management Committee.

Publications of Michael Antioco

01.02.2023 - Article in a peer reviewed journal

What’s in a word? Adopting a linguistic-style analysis of western MNCs’ global press releases

Michael Antioco, Coussement Kristof, Chavi Chi-Yun Fletcher-Chen, Christiane Prange

Journal of World Business, Volume 52, February 2023, Pages 1 - 16

31.10.2017 - Article in a peer reviewed journal

Misreading of consumer dissatisfaction in online product reviews: writing style as a cause for bias

Michael Antioco, Coussement Kristof

International Journal of Information Management, Volume 38, February 2018, Pages 301 - 310

17.07.2015 - Article in a peer reviewed journal

A Bayesian Approach for Incorporating Expert Opinions into Decision Support Systems: A Case Study of Online Consumer-Satisfaction Detection

Michael Antioco, Coussement Kristof, Benoit Dries

Decision Support Systems, Volume 79 , November 2015, Pages 24 - 32

Derniers articles EDHEC Vox


5 tips for assessing negative customer feedback

  • Michael Antioco , Professor - Dean of Faculty and Research