"Marie-Cécile Cervellon, professor of marketing at EDHEC Business School in France, said fashion marketers generally consider that experiential events offer a return on investment that is roughly 10 times higher than traditional marketing
campaigns. A social channel “provides a much larger audience and it provides a way to be visible much beyond the frontiers of the physical event,” she explained.[...]"
|Type :||Article de presse|
|Date :||le 24/03/2020|
|Pôle de recherche||Marketing|