Sustainable Innovation: Trends in Marketing and Management

In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sus ...

Auteur(s) :

Fabian Bernhard

Chapter:" Family business sustainability: The intergenerational transfer of social capital and network contacts"

In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organization models.
This book provides insights into sustainable innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the sustainability impact of disruptive product design and innovative collaboration solutions within buyer-supplier relationships, along with innovative organizational processes to promote sustainable well-being-productivity synergy in a VUCA world.
This volume is a uniquely positioned contribution of interrelated research articles on the sustainability-driven innovation needed for organizational health and future viability.

Type : Livre
Date : le 01/06/2020
Pôle de recherche EDHEC Family Business Centre
Source : Ed. Palgrave Macmillan

A voir également

Nouveaux partenaires internationaux prestigieux pour les étudiants de l’EDHEC
Actualités
- 26-11-2020
Malgré un contexte international difficile, l’EDHEC continue de développer ses...
Donateurs du mois : Claire & Jean-François BOCA, EDHEC 1987 - EDHEC 1986
Actualités
- 25-11-2020
Nous sommes très fiers de voir ce qu’est devenue cette école à laquelle nous sommes...
L'EDHEC signe un partenariat de 3 ans avec la Poste
Actualités
- 25-11-2020
Le 28 septembre 2020 avait lieu sur le campus de Lille, la signature d'un partenariat...
L’EDHEC s’engage pour l’avenir de l’éducation supérieure avec l’Alliance FOME
Actualités
- 24-11-2020
Emmanuel Métais, Directeur General de l’EDHEC Business School, a lancé la deuxième...