Publications - Marketing

Nos professeurs publient dans les meilleures revues internationales et ont des intérêts théoriques et empiriques multiples, tels que le comportement du consommateur, le marketing numérique ou la RSE.

Les travaux de nos professeurs sont publiés dans des revues incontournables telles que Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. et ils sont cités dans la presse internationale comme le Financial Times ou The Economist.

 

14.07.2025 - Article in a peer reviewed journal

Consumer emotional ambivalence: a state-of-the-art review

Journal of Marketing Management, July 2025


12.07.2025 - Article in a peer reviewed journal

Exploring the potential of evaluative conditioning to alter attitudes towards gambling: a longitudinal study

International Journal of Advertising, July 2025


01.07.2025 - Article in a peer reviewed journal

Mitigating Moral Emotions After Crises: A Reconceptualization of Organizational Responses

Journal of Business Ethics, July 2025


27.06.2025 - Case study

Enabling Fashion brands and retailers to implement circular business models: Advanced Clothing Solutions

ECCH 325-0145-1, June 2025


26.06.2025 - EDHEC publication

Adaptive selling: how personalised sales strategies can restore the competitive edge of physical retail

EDHEC VOX, June 2025