Publications - Marketing
Nos professeurs publient dans les meilleures revues internationales et ont des intérêts théoriques et empiriques multiples, tels que le comportement du consommateur, le marketing numérique ou la RSE.
Les travaux de nos professeurs sont publiés dans des revues incontournables telles que Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. et ils sont cités dans la presse internationale comme le Financial Times ou The Economist.
Customer experience management typically does not fail because of intent, but because of execution
EDHEC VOX, May 2026
Blaming or taking responsibility? Job seekers’ evaluation of employers’ response to wrongdoing
International Journal of Human Resource Management, May 2026
Bolstering Heroism in Crisis Communications: How Communicating Employees' Performance can Improve Consumers' Responses
Psychology and Marketing, May 2026
Parasocial Relationship: Reconceptualization, Scale Development and Validation
Journal of Business Research, Volume 210, May 2026
Perseverance doesn't always pay off for companies – sometimes it's better to 'fail fast'
EDHEC VOX, April 2026