Publications - Marketing
Nos professeurs publient dans les meilleures revues internationales et ont des intérêts théoriques et empiriques multiples, tels que le comportement du consommateur, le marketing numérique ou la RSE.
Les travaux de nos professeurs sont publiés dans des revues incontournables telles que Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. et ils sont cités dans la presse internationale comme le Financial Times ou The Economist.
Is it enough to understand our mutual challenges to be able to address them?
EDHEC VOX, March 2024
Meet Joëlle Vanhamme, a professor who has turned marketing into a lever for sustainability
EDHEC VOX, March 2024
Corporate social responsibility
Edward Elgar Publishing Ltd, UK, March 2024
Multilevel Value Co-Creation Within Key Accounts
Journal of Service Research, March 2024, Pages 1 - 22
Unmasking the pivotal role of ad–target ethnic congruence in driving consumers' response to fear appeals
Psychology and Marketing, February 2024, Pages 1 - 17