Publications - Marketing

Our professors publish in the best international journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR.

Our professors publish in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. and are quoted in the international press such as the Financial Times or The Economist.

 

 

06.10.2022 - EDHEC publication

Santé : quelle compréhension avoir des grandes transformations en cours ?

Management in Innovative Health Chair, EDHEC VOX, October 2022


15.09.2022 - EDHEC publication

E-Health: buzzword or paradigm shift?

Management in Innovative Health Chair, EDHEC VOX, September 2022


22.05.2022 - Article in a peer reviewed journal

Tell me why or tell me to whom: Framing charitable solicitations based on political orientation

Recherche et Application en Marketing, February 2022, Pages 1 - 55


01.05.2022 - Article in a peer reviewed journal

How Artificiality and Intelligence Affect Voice Assistant Evaluations

Journal of the Academy of Marketing Science, September 2022, Pages 1 - 54


03.04.2022 - Article in a peer reviewed journal

How Communications by AI-Enabled Voice Assistants Impact the Customer Journey

Journal of Service Management, April 2022, Pages 1 - 20