Publications - Marketing

Our professors publish in the best international journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR.

Our professors publish in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. and are quoted in the international press such as the Financial Times or The Economist.

 

 

10.08.2026 - Article in a peer reviewed journal

Consumer responses to industrially processed food in hospitality: Is an authenticity crisis looming?

International Journal of Hospitality Management, Volume 140, August 2026


02.08.2026 - Article in a peer reviewed journal

Bolstering Heroism in Crisis Communications: How Communicating Employees' Performance can Improve Consumers' Responses

Psychology and Marketing, Volume 43, August 2026, Pages 2059 - 2076


16.06.2026 - EDHEC publication

Meet Yenee Kim, an Assistant Professor of Marketing who turns everyday curiosity into experiments on consumer behaviour

EDHEC VOX, June 2026


09.06.2026 - Case study

MALONGO : La RSE comme levier de différenciation durable ?

CCMP M2307, June 2026


31.05.2026 - Article in a peer reviewed journal

Antecedents, outcomes, and contingencies of customer engagement: a meta-analytic review

Journal of Business Research, Volume 215, May 2026, Pages 1 - 20