Publications - Marketing
Our professors publish in the best international journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR.
Our professors publish in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. and are quoted in the international press such as the Financial Times or The Economist.
Parasocial Relationship: Reconceptualization, Scale Development and Validation
Journal of Business Research, Volume 210, May 2026
Loick Menvielle : "Pour nous, l'innovation technologique en santé n'est pas une fin en soi. Il faut qu'elle soit comprise, acceptée et intégrée dans les usages concrets"
Management in Innovative Health Chair, EDHEC VOX, April 2026
Compassion-based social campaigns: What are their real effects? What are their limitations?
EDHEC VOX, March 2026