Publications - Marketing
Our professors publish in the best international journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR.
Our professors publish in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. and are quoted in the international press such as the Financial Times or The Economist.
Corporate Social Responsibility in Negative Marketing Events: The Overlooked Role of Normative Ethics
Journal of Business Ethics, December 2027
Operative Displacement and the Psychology of Smart Product Use
Current Opinion in Psychology, April 2027
Virtual reality along the customer journey: Thinking, feeling, doing, and experiencing
Current Opinion in Psychology, Volume 74, November 2026, Pages 1 - 6
Virtual reality as ethical innovation in tourism: addressing trade-offs in animal conservation
Journal of Sustainable Tourism, November 2026, Pages 1 - 24
Sabine Ruaud (EDHEC): “For brands involved in CSR, the path to consumers’ ‘virtuous pride’ is fraught with pitfalls”
EDHEC VOX, November 2026