Publications - Marketing
Our professors publish in the best international journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR.
Our professors publish in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. and are quoted in the international press such as the Financial Times or The Economist.
Traditional methods, consumers’ stereotyping of farmers and the compensatory effects of ethical food cues
European Journal of Marketing, August 2025
Fundamentals of Marketing Third Edition
Oxford University Press, United Kingdom, August 2025
Consumer emotional ambivalence: a state-of-the-art review
Journal of Marketing Management, July 2025
Exploring the potential of evaluative conditioning to alter attitudes towards gambling: a longitudinal study
International Journal of Advertising, July 2025