Publications - Marketing
Our professors publish in the best international journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR.
Our professors publish in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. and are quoted in the international press such as the Financial Times or The Economist.
Blaming or taking responsibility? Job seekers’ evaluation of employers’ response to wrongdoing
International Journal of Human Resource Management, May 2026
Bolstering Heroism in Crisis Communications: How Communicating Employees' Performance can Improve Consumers' Responses
Psychology and Marketing, May 2026
Parasocial Relationship: Reconceptualization, Scale Development and Validation
Journal of Business Research, Volume 210, May 2026
(Newsletter #26) Gender, sustainability, organised crime: what's at stake for culture?
EDHEC VOX, April 2026