Publications - Marketing
Our professors publish in the best international journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR.
Our professors publish in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. and are quoted in the international press such as the Financial Times or The Economist.
Mitigating Moral Emotions After Crises: A Reconceptualization of Organizational Responses
Journal of Business Ethics, July 2025
La couleur, marqueur créatif générationnel ? Millennial Pink, Gen-Z Yellow, Brat Green… des choix chromatiques emblématiques
Ellipses, Paris, June 2025
How Topic Modeling Can Spur Innovation Management
Journal of Product Innovation Management, June 2025
Understanding the B2B customer experience and journey: A convergence-based lens
Journal of Business Research, Volume 198, May 2025
[Cas par cas #11] IPRA - Panarello : marier les arômes et les saveurs ? Saisir les enjeux de la négociation interculturelle
EDHEC VOX, May 2025