Publications - Marketing
Our professors publish in the best international journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR.
Our professors publish in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. and are quoted in the international press such as the Financial Times or The Economist.
Understanding the B2B customer experience and journey: A convergence-based lens
Journal of Business Research, Volume 198, May 2025
[Cas par cas #11] IPRA - Panarello : marier les arômes et les saveurs ? Saisir les enjeux de la négociation interculturelle
EDHEC VOX, May 2025
Luxury in the Circular Economy: An EngagementJourney Perspective
Journal of Consumer Behaviour, Volume 24, May 2025, Pages 1486 - 1497