Publications - Marketing

Our professors publish in the best international journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR.

Our professors publish in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. and are quoted in the international press such as the Financial Times or The Economist.

 

 

09.03.2026 - Article in a peer reviewed journal

Le rôle des influenceurs des médias sociaux dans la promotion de l’observance thérapeutique : enjeux et perspectives pour la santé publique

Lena Griset, Loick Menvielle

Gestion et Management Public, Volume 14, March 2026

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18.02.2026 - EDHEC publication

(Newsletter #24) Who decides? Rethinking the architecture of power

Anne Zuccarelli, Vincent Huguet, Geert Demuijnck, Wim Vandekerckhove, Luc de Rancourt, Bertrand Monnet, Philippe Very, Paolo Antonetti, Manuelle Malot, Geneviève Houriet Segard, Tristan-Pierre Maury, Juliette Gadaud, Stéphane Canonne, Mailys Vicaire, Sylvie Deffayet Davrout, Philippe du Jardin, Rémy Estran-Fraioli, Camille Angué, Claire Bergery-Noël, Cécile Legrand

EDHEC VOX, February 2026

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05.02.2026 - EDHEC publication

The circular economy may not be taking off: Here are six ways stakeholders can make it happen

Arne De Keyser, Katrien Verleye

EDHEC VOX, February 2026

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05.02.2026 - EDHEC publication

Alena Kostyk: "The goal of 'surveytainment' is to engage participants so that they voluntarily and attentively participate in the surveys"

Alena Kostyk

EDHEC VOX, February 2026

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04.02.2026 - Article in a peer reviewed journal

Designing transformative digital cultural experiences to enhance customer well-being

Michela Addis, Andrea Rurale, Juliette Passebois-Ducros, Brett Ashley Crawford, Dirk Vom Lehn, Guergana Guintcheva

Journal of Marketing Management, February 2026, Pages 1 - 36

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