Publications - Marketing
Our professors publish in the best international journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR.
Our professors publish in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. and are quoted in the international press such as the Financial Times or The Economist.
Service marketing mix and customer engagement: A meta-analysis
Journal of Business Research, Volume 194, April 2025, Pages 1 - 15
Share of time in omnichannel retailing: Definition and measurement
Journal of Retailing, April 2025
Michael Antioco : « EDHEC joins the ‘Safe Place For Science’ initiative and opens several research positions in finance and strategy »
EDHEC VOX, April 2025
[podcast] Virtual Reality Marketing: What Does It Mean to Have a 3D Experience?
EDHEC VOX, April 2025
Femmes et santé numérique : une médecine vraiment inclusive ?
Management in Innovative Health Chair, EDHEC VOX, March 2025