Publications - Marketing

Our professors publish in the best international journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR.

Our professors publish in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. and are quoted in the international press such as the Financial Times or The Economist.

 

 

02.05.2026 - Article in a peer reviewed journal

Parasocial Relationship: Reconceptualization, Scale Development and Validation

Alena Kostyk, Jie Sheng, Kalliopi Chatzipanagiotou

Journal of Business Research, Volume 210, May 2026

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17.03.2026 - EDHEC publication

(Newsletter #25) Why is it so difficult to make data speak?

Philippe du Jardin, Michelle Sisto, Loick Menvielle, Arnaud Dufays, Luc Bauwens, Abraham Lioui, Pascale Taddei Valenza, Alena Kostyk, Lionel Martellini

EDHEC VOX, March 2026

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09.03.2026 - Article in a peer reviewed journal

Le rôle des influenceurs des médias sociaux dans la promotion de l’observance thérapeutique : enjeux et perspectives pour la santé publique

Lena Griset, Loick Menvielle

Gestion et Management Public, Volume 14, March 2026

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02.03.2026 - Article in a peer reviewed journal

Consumer emotional ambivalence: a state-of-the-art review

Paolo Antonetti, Carmen Valor, Ilaria Baghi, Helena V. González-Gómez

Journal of Marketing Management, Volume 42, March 2026, Pages 355 - 383

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01.03.2026 - EDHEC publication

[#dataviz] Santé connectée et IA : quelles tendances pour 2026 ?

Loick Menvielle

EDHEC VOX, March 2026

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