Publications - Marketing
Our professors publish in the best international journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR.
Our professors publish in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. and are quoted in the international press such as the Financial Times or The Economist.
Unveiling coping mechanisms in marketplace discrimination: The allure of artificial intelligence recommendations
Journal of Product Innovation Management, Volume 43, January 2026, Pages 215 - 247
Beyond Opt-Out: How Presumed-Consent Language Shapes Persuasion
Journal of Marketing, January 2026
Can Compassion Appeals Change the World? A Critical Review and Reconceptualization
Journal of Business Ethics, December 2025
Restoring and renewing trust: why brands must once again become benchmarks in an uncertain world
EDHEC VOX, December 2025
How companies can reduce negative emotions in the aftermath of a crisis
EDHEC VOX, December 2025