Publications - Marketing
Our professors publish in the best international journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR.
Our professors publish in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. and are quoted in the international press such as the Financial Times or The Economist.
Bolstering Heroism in Crisis Communications: How Communicating Employees' Performance can Improve Consumers' Responses
Psychology and Marketing, Volume 43, August 2026, Pages 2059 - 2076
Meet Yenee Kim, an Assistant Professor of Marketing who turns everyday curiosity into experiments on consumer behaviour
EDHEC VOX, June 2026
Antecedents, outcomes, and contingencies of customer engagement: a meta-analytic review
Journal of Business Research, Volume 215, May 2026, Pages 1 - 20
Asymmetric Influence of Moral Actions on Prosocial Behavior: The Role of Moral Balance in Charitable Donations
Nonprofit and Voluntary Sector Quarterly, May 2026, Pages 1 - 26