Publications - Marketing

Our professors publish in the best international journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR.

Our professors publish in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. and are quoted in the international press such as the Financial Times or The Economist.

 

 

29.04.2025 - EDHEC publication

Luxury consumption in China: a story of dynamic transformation

Michael Antioco

EDHEC VOX, April 2025

Read more
29.04.2025 - EDHEC publication

Cyberattacks: how companies can communicate effectively after being hit

Paolo Antonetti

EDHEC VOX, April 2025

Read more
23.04.2025 - EDHEC publication

(Newsletter Vox #16) Surprising research... really?

Lionel Martellini, Aziza Laguecir, Bryant Ashley Hudson, David Dalmasso, Bombrault Martial, Ludovic Cailluet, Cédric Verbeeck, Bertrand Monnet, Hager Jemel-Fornetty

EDHEC VOX, April 2025

Read more
14.04.2025 - Article in a peer reviewed journal

Service marketing mix and customer engagement: A meta-analysis

Kumar Ranjan Rakesh, Sudeep Rohit, Shainesh G.

Journal of Business Research, Volume 194, April 2025, Pages 1 - 15

Read more
12.04.2025 - Article in a peer reviewed journal

Share of time in omnichannel retailing: Definition and measurement

Rahman Syed Mahmudur, Carlson Jamie, Noman H. Chowdhury, Gudergan Siegfried, Martin Wetzels, Grewal Dhruv

Journal of Retailing, April 2025

Read more
See all publications