Publications - Marketing

Our professors publish in the best international journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR.

Our professors publish in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. and are quoted in the international press such as the Financial Times or The Economist.



09.05.2023 - EDHEC publication

À la rencontre de Guergana Guintcheva, une professeure héroïne de sa propre histoire

EDHEC VOX, May 2023

20.04.2023 - EDHEC publication

How better information campaigns could improve access to education for the most disadvantaged

EDHEC VOX, April 2023

13.04.2023 - Article in a peer reviewed journal

Piloting personalization research through data-rich environments: a literature review and future research agenda

Journal of Service Management, Volume 34, April 2023, Pages 520 - 552

07.04.2023 - Article in a peer reviewed journal

There is a secret to success: Linking customer experience management practices to profitability

Journal of Retailing and Consumer Services, Volume online, April 2023, Pages 1 - 10

04.04.2023 - Article in a peer reviewed journal

Display advertising: the role of context and advertising appeals from a resistance perspective

Journal of Research in Interactive Marketing, Volume online, April 2023, Pages 1 - 2