Publications - Marketing
Our professors publish in the best international journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR.
Our professors publish in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. and are quoted in the international press such as the Financial Times or The Economist.
The Listening Advantage: Match Your Message to the Buyer’s Shopping Goal
Keller Center Research Report, Volume December 2025, December 2025
(Newsletter #21) Past, present, future: brands facing tough questions
EDHEC VOX, November 2025
How to Build and Manage a New, Delicious and Sustainable Food Brand? GreendOz is Reinventing Vegetable Consumption
CCMP M2290, November 2025
In the avalanche of content, brands must consider consumers' cognitive fatigue
EDHEC VOX, November 2025
Meet Paolo Antonetti, a Professor putting emotions at the heart of a quest for sustainable marketing
EDHEC VOX, November 2025