Publications - Marketing
Our professors publish in the best international journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR.
Our professors publish in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. and are quoted in the international press such as the Financial Times or The Economist.
« Super Mario Bros », « Assassin’s Creed », « Uncharted »… les jeux vidéo au cinéma, un pari gagnant ?
EDHEC VOX, April 2024
[case by case #6] Peter Daly and Sabine Ruaud: why is the eco-branding strategy of Cabaïa a success?
EDHEC VOX, March 2024
Is it enough to understand our mutual challenges to be able to address them?
EDHEC VOX, March 2024
Meet Joëlle Vanhamme, a professor who has turned marketing into a lever for sustainability
EDHEC VOX, March 2024