Publications - Marketing

Our professors publish in the best international journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR.

Our professors publish in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. and are quoted in the international press such as the Financial Times or The Economist.

 

 

09.03.2026 - Article in a peer reviewed journal

Le rôle des influenceurs des médias sociaux dans la promotion de l’observance thérapeutique : enjeux et perspectives pour la santé publique

Lena Griset, Loick Menvielle

Gestion et Management Public, Volume 14, March 2026

Read more
27.01.2026 - Case study

Chopard Influencer Campaign Part A

Loick Menvielle, Lena Griset

ECCH 525-0116-1, January 2026

Read more
27.01.2026 - Case study

Chopard Influencer Campaign in China Part A

Loick Menvielle, Lena Griset

ECCH 525-016-1 , January 2026

Read more
27.01.2026 - Case study

Chopard Influencer Campaign Part B

Loick Menvielle, Lena Griset

ECCH 525-0116-1B, January 2026

Read more
01.01.2026 - Article in a peer reviewed journal

Beyond Opt-Out: How Presumed-Consent Language Shapes Persuasion

Romain Cadario, Jenny Zimmermann, Bram Van den Bergh

Journal of Marketing, January 2026

Read more
See all publications