Publications - Marketing
Our professors publish in the best international journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR.
Our professors publish in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. and are quoted in the international press such as the Financial Times or The Economist.
Les influenceurs peuvent-ils devenir des relais efficaces pour aider les patients à suivre leur traitement ?
Management in Innovative Health Chair, EDHEC VOX, October 2026
AI and Oncology - Loick Menvielle: “Will Europe build the regulatory, economic, and organisational conditions needed to move from pilots to full-scale deployment?”
Management in Innovative Health Chair, EDHEC VOX, September 2026
(Newsletter Vox #29) Bridging the Gap - How to know what really counts?
EDHEC VOX, September 2026
Permaculture: A subtle yet powerful and radical response to the global ecological crisis?
EDHEC VOX, September 2026
« Gender parity test » : quand la recherche aide l'industrie du jeu vidéo à progresser vers plus d'égalité
Diversity & Inclusion Chair, EDHEC VOX, August 2026