Publications - Marketing
Our professors publish in the best international journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR.
Our professors publish in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. and are quoted in the international press such as the Financial Times or The Economist.
Corporate Social Responsibility in Negative Marketing Events: The Overlooked Role of Normative Ethics
Journal of Business Ethics, December 2027
Operative Displacement and the Psychology of Smart Product Use
Current Opinion in Psychology, April 2027
Les influenceurs peuvent-ils devenir des relais efficaces pour aider les patients à suivre leur traitement ?
Management in Innovative Health Chair, EDHEC VOX, October 2026
What's in a Name? Exploring Consumer Perceptions of Social Media Personalities: Influencers, Content Creators, and Celebrities
Routledge, London, October 2026
AI and Oncology - Loick Menvielle: “Will Europe build the regulatory, economic, and organisational conditions needed to move from pilots to full-scale deployment?”
Management in Innovative Health Chair, EDHEC VOX, September 2026