Publications - Marketing
Our professors publish in the best international journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR.
Our professors publish in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. and are quoted in the international press such as the Financial Times or The Economist.
Antecedents, outcomes, and contingencies of customer engagement: a meta-analytic review
Journal of Business Research, Volume 215, May 2026, Pages 1 - 20
Asymmetric Influence of Moral Actions on Prosocial Behavior: The Role of Moral Balance in Charitable Donations
Nonprofit and Voluntary Sector Quarterly, May 2026, Pages 1 - 26
6 questions to Michael Antioco on EDHEC’s Research Integrity Review Committee
EDHEC VOX, May 2026
(Newsletter #27) Why organisations can no longer afford AI naivety
EDHEC Artificial Intelligence Centre, EDHEC VOX, May 2026
Customer experience management typically does not fail because of intent, but because of execution
EDHEC VOX, May 2026