Publications - Marketing
Our professors publish in the best international journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR.
Our professors publish in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. and are quoted in the international press such as the Financial Times or The Economist.
Consumer emotional ambivalence: a state-of-the-art review
Journal of Marketing Management, July 2025
Exploring the potential of evaluative conditioning to alter attitudes towards gambling: a longitudinal study
International Journal of Advertising, July 2025
Mitigating Moral Emotions After Crises: A Reconceptualization of Organizational Responses
Journal of Business Ethics, July 2025
Enabling Fashion brands and retailers to implement circular business models: Advanced Clothing Solutions
ECCH 325-0145-1, June 2025
Adaptive selling: how personalised sales strategies can restore the competitive edge of physical retail
EDHEC VOX, June 2025