Publications - Marketing

Our professors publish in the best international journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR.

Our professors publish in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. and are quoted in the international press such as the Financial Times or The Economist.

 

 

14.07.2025 - Article in a peer reviewed journal

Consumer emotional ambivalence: a state-of-the-art review

Journal of Marketing Management, July 2025


12.07.2025 - Article in a peer reviewed journal

Exploring the potential of evaluative conditioning to alter attitudes towards gambling: a longitudinal study

International Journal of Advertising, July 2025


01.07.2025 - Article in a peer reviewed journal

Mitigating Moral Emotions After Crises: A Reconceptualization of Organizational Responses

Journal of Business Ethics, July 2025


27.06.2025 - Case study

Enabling Fashion brands and retailers to implement circular business models: Advanced Clothing Solutions

ECCH 325-0145-1, June 2025


26.06.2025 - EDHEC publication

Adaptive selling: how personalised sales strategies can restore the competitive edge of physical retail

EDHEC VOX, June 2025