Sabine Ruaud

Professor

Main contributions

The Case Research Journal (2020 ; 2017), The International Journal of Entrepreneurship and Innovation (2019), Analyse de Marché (Vuibert 2017, 6ème édition en cours), La Couleur au c?ur de la Stratégie Marketing (De Boeck 2016, médaillé par l?Académie des Sciences Commerciales 2017 et labellisé Fnege 2017), Former au Marketing en 2014 (Les Tribunes de l'AFM, 2015) MAIN ACADEMIC REWARDS: Prix 2021 meilleure communication de la Seizième Journée du Marketing Agroalimentaire (Journée thématique afm), Prix afm 2021 de l?Innovation Pédagogique, Prix d?Excellence académique Edhec 2016 et 2015, Prix NACRA 2016 pour le Meilleur Cas Français (Kaviari), Prix AFM-CCMP 2016 du Meilleur Cas Pédagogique en Marketing (WikiCells), Prix CCMP 2014 du TOP Cas en Marketing (Lotus Bakeries), Prix AFM-CCMP 2014 du Meilleur Cas Pédagogique en Marketing (Bonduelle Bienvenue)

Discipline: Marketing
Faculty: Marketing
Expertise: Marketing - Entrepreneurship and Innovation Management

Bio

Sabine Ruaud, PhD, is Professor in the Marketing Department where she is involved in a wide variety of teaching activities for Bachelor, Postgraduate and Executive programs. Her previous academic interest was focused on customer relationship management in retail banking. Her current research focuses on color and the influence of humorous color naming on consumer behavior. The results of her various research projects have been presented at national and international conferences and published in academic journals.


Publications of Sabine Ruaud

30.11.2021 - Book publication

Cases on Digital Strategies and Management Issues in Modern Organizations

Sabine Ruaud
|

November 2021


08.11.2021 - Chapter publication

The Bonduelle Group’s Distribution Strategy: Adding a Branded Retail Store?

Sabine Ruaud, Boulocher-Passet Véronique, Harris Randall
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IGI Global, November 2021, Pages 150 - 176


01.10.2020 - Article in a peer reviewed journal

An Entrepreneur’s Pricing Question

Sabine Ruaud, Dolansky Eric, Didier Hervé
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Case Research Journal, Volume 40, November 2020, Pages 77 - 92


01.09.2020 - Case study

Epidis, filiale de Traditional World Foods : conquête de notoriété pour « Mission versus Old El Paso », nouvelle marque sur le segment du tex-mex

Sabine Ruaud, Boulocher-Passet Véronique
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CCMP M2090, August 2020


23.10.2019 - Case study

Le Chocolat des Français : quel concept-store pour croquer la planète et la faire fondre de plaisir ?

Sabine Ruaud
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CCMP E0025, October 2019



Derniers articles EDHEC Vox

21.01.2020

How to be a born global start-up?

  • Sabine Ruaud , Professor
  • Peter Daly , Professor