International Product Manager H/F

To strengthen the visibility and recruitment performance of EDHEC Online International (MSc and MBA, Executive Certificates) in France and internationally, and to support the ambitious objectives of EDHEC’s 2024–2028 Strategic Plan, the Programme Marketing Department is expanding its team with the recruitment of an International Product Marketing Manager dedicated to the growth of EDHEC Online portfolio.

Reporting to EDHEC Online Marketing & Communication Manager , you will lead the development and execution of strategic marketing initiatives, leveraging a data-driven approach to define programme positioning, drive lead generation, and optimize campaign performance. You will work closely with internal and external stakeholders to achieve recruitment and brand awareness objectives.

The ideal candidate will combine expertise in strategic and operational marketing, campaign management across multiple channels, and strong data analytics skills. Fluency in English, an ability to manage multiple priorities, and a performance-driven mindset are essential.

Interfaces :

• Marketing & Communication, Recruitment and Admissions Teams
• EDHEC Online Programmes Director
• Marketing Managers across Business Units and departments
• Support functions : Learning design teams, HUB, IT, Careers, Corporate Communication
• External partners: media agencies, advertising platforms, freelancers
• Students and alumni

Location : Paris with regular travel to EDHEC Campuses (Lille/Nice)

MISSION AND RESPONSIBILITIES

Strategic Marketing

• Conduct market intelligence and competitive analysis on the global Online education sector.
• Collaborate with Programme Directors to define clear and differentiated programme positioning and messaging strategies.
• Develop detailed personas and buyer journeys for each programme, based on data analytics, student insights, and Recruitment feedback.
• Design and implement annual marketing and communication plans aligned with business objectives.
• Define and drive a data-driven lead generation strategy to build a high-quality sales pipeline and meet quantitative and qualitative recruitment targets.

Marketing Planning and Execution:

• Manage the end-to-end rollout of marketing action plans, coordinating internal and external stakeholders.
• Oversee the production of marketing assets (brochures, website content, videos, articles, social media posts, event collateral), ensuring alignment with brand guidelines and product messaging.
• Develop targeted, segmented campaigns in collaboration with CRM and Digital Marketing teams, based on behavioral and performance data.
• Organize and support promotional events (webinars, virtual open days, fairs) to maximize candidate engagement and conversion.

Communications & Partnerships:

• Increase Online programmes’ visibility across digital and traditional media.
• Coordinate with a wide array of suppliers for third-party advertising and content creation, including online portals, and specialized higher education websites.

Reporting and Performance Measurement

• Monitor, analyze, and report on the performance of all marketing campaigns.
• Use campaign analytics and insights to continuously optimize targeting, messaging, and channel mix.
• Define KPIs and dashboards to track the impact of marketing actions on lead generation and conversion rates.

PROFIL

• Master's degree in Marketing, Communications, or a related field from a leading institution.
• Minimum 5 years of experience in a strategic and operational marketing role, ideally in higher education, EdTech, or B2C services
• Bilingual: French & English
• Strong expertise in digital marketing, CRM, marketing automation, and content marketing.
• Hands-on experience with data analytics tools and a strong understanding of performance marketing.
• Expertise in IA generative tools for content creation

REQUIREMENTS AND SKILLS

Required skills :

• Knowledge of the fundamentals of strategic and operational marketing and web communication (taglines, wording, storytelling)
• In-depth knowledge of digital strategies (SEO/SEA, marketing automation, brand content, CRM, etc.)
• Excellent writing skills
• Knowledge of the finance sector and/or higher education sector is a plus

Required soft skills :

• Autonomy, rigor, and a results-driven mindset.
• Team spirit and collaboration skills.
• Responsiveness and ability to manage multiple priorities.
• Creativity, proactivity, and a strong sense of ownership.

About EDHEC Online

EDHEC Online is the digital learning business unit of EDHEC Business School, one of Europe’s top 10 business schools. Created to expand EDHEC’s global impact through digital learning, EDHEC Online leverages cutting-edge technologies and academic excellence to deliver career-relevant, flexible, and engaging programmes worldwide. Its portfolio includes 100% online degree and certificate programmes (BBA - Online Track, Bachelor of Science, Master of Science, MBA, Executive Master & Executive Certificates) designed for professionals seeking to upskill or reskill without compromising on academic rigor or personal support. Powered by a high-standard international platform and enhanced by the latest advances in artificial intelligence, EDHEC Online combines academic excellence with individual and collective coaching for each learner. Five years after its launch, EDHEC Online offers 110 online courses to more than 500 participants, in response to a growing demand for online learning.