MSc in Marketing Management
Master the hard and soft skills required for brand marketing in luxury, fashion, and entertainment with our top-ranked MSc in Marketing Management. Benefit from advanced marketing knowledge and real-time project supervision, thanks to EDHEC's global corporate partnerships.
QS 2025
Financial Times 2024
Master in Management ranking - Financial Times 2024
An MSc in Marketing Management with purpose
Globally ranked EDHEC’s MSc in Marketing Management is designed for young, passionate graduates and professionals seeking to expand their global work horizons, advance their careers or make a career change to marketing management. Through this holistic programme, you will gain advanced knowledge of the marketing discipline and be given the chance to supervise real-world business projects through close cooperation with global companies, offering the best opportunities to be job-ready.
Students will also choose between a specialisation in luxury & fashion, in partnership with Louis Vuitton, or entertainment & services.
In partnership with:
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Lacoste
Lacoste is a patron of the MSc in Marketing Management
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Louis Vuitton
Louis Vuitton is a patron of the specialisation "Luxury & Fashion" |
An MSc in Marketing Management with purpose
Globally ranked EDHEC’s MSc in Marketing Management is designed for young, passionate graduates and professionals seeking to expand their global work horizons, advance their careers or make a career change to marketing management. Through this holistic programme, you will gain advanced knowledge of the marketing discipline and be given the chance to supervise real-world business projects through close cooperation with global companies, offering the best opportunities to be job-ready.
Students will also choose between a specialisation in luxury & fashion, in partnership with Louis Vuitton, or entertainment & services.
In partnership with:
|
|
Lacoste
Lacoste is a patron of the MSc in Marketing Management
|
|
Louis Vuitton
Louis Vuitton is a patron of the specialisation "Luxury & Fashion" |
OVERVIEW
Your MSc in Marketing Management in a nutshell
QS ranks the EDHEC MSc in Marketing Management among the Top 10 Masters in Marketing worldwide. You will gain advanced knowledge of the areas of marketing and work closely with global companies on real-time projects, choosing between a specialisation in luxury & fashion or entertainment & services.
[Hua Ariel Li - Director of the MSc in Marketing Management]
The MSc in Marketing Management programme has been ranked consistently among the world's TOP 10 Masters in Marketing by the QS ranking. So I think marketing can be a very good force for the world.
We believe that marketing is an integration of art and science. So science, because marketers, they do research. They collect information. They analyse their consumers and they draw insights from their analysis. Art, because marketers, create engaging content. And then basically you see that the scientific part of marketing lays a solid foundation for the artistic part of marketing. And we integrate this philosophy of making responsible marketing practices.
We designed our programme and curriculum
to cover all functions of marketing management
with breadth and depth. From product management to branding, from communication to digital marketing, and from omnichannel retail to sustainable marketing.
So basically we wanted to give our students a comprehensive understanding of the field.
So we have two concentrations here in the second semester,
So one is Luxury & Fashion
and the other one is Entertainment & Services. Students get to work on the real-world, kind of company challenges in the class. So for example, this year in our product development and innovation course, students get to work on. L’Oréal Brainstorm Challenge and in the retail course, the students also get to work on a student competition that is organised by the World Retail Congress about how to revamp shopping malls after the pandemic.
The goal of MSc in Marketing Management is to prepare
the next generation of marketing leaders.
They will make a positive social and environmental impact by developing creative, engaging and effective marketing actions.
The EDHEC Master of Science programme is accredited by the French Ministry of Higher Education and Research to confer a recognised BAC+5 degree with the Master's Grade. This authorisation was granted following an evaluation by the National Management Programmes Assessment Commission (Commission d’Évaluation des Formations de Gestion).
- Develop sound customer intelligence through market research
- Build and execute marketing strategies and tactics in a competitive environment
- Assess the health and profitability of marketing investments
- Apply a cutting-edge toolbox to re-shape business and society
- Incorporate ethical and social principles in making marketing decisions
JULY-AUG
FOUNDATION COURSES*
SEPT-FEB
CORE MODULES & ELECTIVES
MAR-MAY
PERSONNALISATION PERIOD: electives, certificates, Master project
JUNE-ONWARDS
INTERNSHIP OR EMPLOYMENT
*based on applicant's background, some fully remote and self-paced courses may be required before the on-campus modules begin in September.
September–May: on-campus academic courses* - June onwards: work experience
- 18-month full-time programme: One-year academic programme and a 4-6-month internship/work placement
- Taught entirely in English
- A mix of foundation courses, core courses & electives
- Career Booster
- Master’s project
- French classes
*based on applicant's background, some fully remote and self-paced courses may be required before the on-campus modules begin in September.
Age range: 22-30
To me, marketing is an integration of art and science. Science because marketers do research to understand their customers better: they gather information, analyse data, track and measure the performance of marketing actions. Art, because marketers create, design, develop and implement marketing activities. The scientific side of marketing lays solid foundations for the artistic side of marketing to come up with creative, engaging and effective marketing actions. Our program aims to fuse art and science in marketing. We equip students with both soft and hard skills so that they become creative but data-driven, agile yet rigorous marketeers who take responsibility for their marketing actions to make positive social and environmental impacts while driving business growth.
Hua Ariel Li
director, MSc in Marketing Management
COURSES
The core skills you need in Marketing Management
Our teaching methods aim to give you the core skills you need to succeed in a complex and competitive business environment. You will learn to deepen your analytical thinking, develop professional development skills and design creative strategies for business success.
Our methodology includes:
- Core curriculum
- Blended learning
- Applied learning
- Personal performance coaching
Our methodology includes:
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Core curriculum
- Embraces the latest technology
- Responds to trends in the market
- Co-developed with leading business partner
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Blended learning
- Tutorials
- Lectures
- Workshops
- Seminars
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Applied learning
- Business games
- Case studies
- Entrepreneurship projects
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Personal performance coaching
- Interviewing strategies
- Teamwork development
- Intercultural communication skills
You will take three of the following five online foundational courses in the July/August period prior to arriving on campus. Depending on your background, the Selection Committee may require you to take certain classes or allow you to choose three courses from the list.
The objective of this course is to provide you with a solid grounding in the principles and practices of finance and to develop your understanding of the tools required to make good financial decisions.
This module aims to provide you with knowledge and understanding of key management issues in corporate finance and the market for financial assets.
This course objectives are to equip you with sound understanding of the fundamental concepts and vocabulary used in statistical modelling and make you aware of the powers of data analysis. It will enable you to correctly assess the validity of current techniques to common business situations, use simple Python programs to manipulate data and expressions, and confidently handle the presentation and interpretation of data using python language.
The course is designed to provide you with an overview of the foundations of financial accounting, with a practical focus on financial statement analysis and the valuation of public organisations. These foundations are deemed necessary for students to successfully pursue their studies at master's level.
The purpose of this course is to equip you with a fundamental knowledge of marketing and to demonstrate the key role that marketing plays in any organisation. You will gain a better understanding of what marketing is and its role in the firm, as well as the process of value creation from the perspective of customers, producers and society at large. You will learn how to mix various marketing tools and techniques in a coherent manner.
The primary objective of this course is to help you answer important strategic questions for companies or organisations, such as: What business will we be in? How do we compete for resources and create value? How do we organise for and assess performance?
In this course, you will focus on the complex and multidimensional nature of strategic decision-making.
Core modules are classes that must be taken by all students of the programme.
Communication is one of the most visible marketing tools. It is, therefore, important for students specialising in marketing to learn about communication strategies & implementation. These days, brands are omnipresent. Most companies communicate about brands rather than products. Brand management has become one of the most important key marketing missions. This class mixes both aspects: brand management and the role of communication to achieve it.
On completing the course, you will be able to perform brand diagnosis, provide recommendations and develop a communications strategy, and propose appropriate communication tools.
This course will help you better understand the ethical issues associated with business and the economy, more particularly related to marketing. You will learn the practical implementation of ethical standards in marketing by analysing controversial marketing campaigns and by studying innovative, ethically sound initiatives.
On completing the course, you will develop a real understanding of the types of ethical issues encountered in marketing, as well as both company and consumer responses to them. This will help you resolve key issues that arise in specific marketing ethics situations.
In recent years, a fundamental shift has occurred in marketing from managing and marketing products to understanding and managing customers, requiring a clear understanding of the customer management process and the value of customers to the firm – the firm’s customer equity. You will learn to master tools that are critical in today’s business environment, including Tableau. You will gain skills related to customer selection and acquisition, customer retention, customer win-back, and customer experience management. Upon completion of this course, you will have gained a solid understanding of customer relationship management. You will be able to analyse and develop customer management strategies and assess costumer value.
This course provides a hands-on understanding of the processes and decisions involved in developing and implementing international marketing strategies. You will learn various concepts and tools for analysing and evaluating international markets. The course will emphasise the challenges faced by international marketing, such as deglobalisation, protectionism, digital transformation & artificial intelligence (AI), social responsibility, and ethics. You will gain a good understanding of the field of international marketing and become firmly grounded in the current realities of the global marketplace.
On completing the course, you will have the personal and interpersonal skills to be an effective member of an international marketing team and develop a comprehensive course of action for a business firm using formal decision-making processes in the development of an international marketing strategy.
In a business world that is more and more consumer-centric, understanding qualitative and quantitative market research roles becomes critical. This course will provide you with a clear understanding of the core principles of market research, as well as concrete skills on how to build the most appropriate research design, how to write and implement a questionnaire/discussion guide, and how to conduct an analysis from a professional and real-life point of view. You will also develop your analytical skills by dealing with marketing business questions based on concrete examples.
On completing the course, you will be able to build a qualitative discussion guide and quantitative questionnaire using a statistical tool (SPSS).
New product development is a critical capability, driving a company’s growth and competitive advantages. While most companies acknowledge the importance of innovation, many companies struggle to do it effectively. Through a combination of class discussion, real-world case analysis and project applications, this course is designed to provide you with concepts, methods, and tools to carry out a new product development (incorporating both quantitative and qualitative perspectives) and to manage the process from a marketing perspective. Upon completion of the course, you will know how to appreciate the importance of design thinking in the product development process. You will understand the importance of integrating sustainability principles into the new product development and innovation life-cycle. You will learn how to apply the concepts, methods, and tools necessary for new product development through case examples and project work, design, evaluate, and test new product concepts and plan for the product launch.
Digital technologies are revolutionising the field of marketing by giving marketers an unprecedented and diverse new set of tools to reach, engage, understand and respond to consumers. This course aims to provide you with the foundation for planning a digital marketing campaign. You will gain a solid understanding of various digital marketing tools and practice on a company-sponsored project to design and implement a digital marketing campaign and measure its effectiveness. You will also learn how to create content that can resonate with consumers, to help businesses differentiate themselves in competitive markets.
On completing the course, you will be able to develop a purposeful digital marketing strategy to achieve your business and marketing goals and evaluate and measure the success of digital marketing campaigns.
Over the past two decades, political, social and technological developments have disrupted the strategic business landscape in almost every country around the world. There is an ongoing paradigm shift towards a more service-dominant, digital and global economy. As a result, future managers are confronted with an increased need to justify their trade-offs in the managerial decision-making process. Business research can be defined as a systematic inquiry that provides information for managerial decision-making.
As a future manager, you will need to understand how effective business research can provide high-quality information to improve managerial decision-making. The business research process is a sequential process based on scientific methods and allows future managers to understand, evaluate and conduct research to improve managerial decision-making.
Core modules are classes that must be taken by all students of the programme.
- Luxury Strategy & Innovation
- Global Luxury Operations
- Luxury Sales Management
- Entertainment Marketing
- Services Marketing
- Hospitality Management
Personalisation period
As part of the personalisation period of your MSc programme, you will be able to choose one certificate to complete or broaden your expertise by taking part in a learning expedition and follow several elective courses.
All students must complete a Master’s project, which provides the opportunity to develop strong writing and analytical skills and to gain expertise on a given topic.
As part of the personalisation period of your MSc programme, you will be able to choose one certificate to complete or broaden your expertise by taking part in a learning expedition and follow several elective courses.
All students must complete a Master’s project, which provides the opportunity to develop strong writing and analytical skills and to gain expertise on a given topic.
The personal and professional benefits of an internship are immense and enduring. The same goes for expanding your global contact network. During your internships abroad, you will develop valuable business relationships that will take your career goals to an international level. Many students find their jobs as a result of internships during their time at EDHEC.
You can choose your electives from a list of courses.
- Behavioural science for sustainability
- Business models for sustainability
- Data analytics with python for starters
- Introduction to sustainable finance
- Inside the sport industry: strategies, stakeholders, revenue generation
- Selling and sales management
- Sustainable marketing
- Managing risks, compliance and human rights
- Marketing intelligence for luxury
- Responsible ai & data protection
- Strategic cost and performance management
- Vba for excel
- Customer & data analytics
- Economic crime, fraud and money laundering
- Is our digital & tech world sustainable?
- Global justice & human rights
- Inside the gaming industry: strategies, stakeholders, revenue generation
- Luxury brand management
- Managing diversity & inclusion in the entertainment industry & beyond
- Risk management
- Sustainable textile
Our MSc students may apply to participate in a study tour. The aim is to immerse the students in a real professional and cultural environment, so as to become acquainted with specific industry practices. By way of illustration, our past study tours have focused on the creative economy in Montréal, on innovative businesses in San Francisco, Berlin and Paris, on value creation in the film industry in Bulgaria, on new tech in Dublin and on the legal industry and legal tech in London.
This year, you can choose from the followings:
CeADAR, the National Centre for Applied Data Analytics and Artificial Intelligence, acting through its administrator, the University College Dublin (UCD), National University of Ireland, provides a 3-day training programme on “Business-oriented Applied Data Analytics and Machine Learning”. This programme, which includes master classes, practical exercises and corporate visits provides an extensive overview of applied data analytics to include data analysis and machine learning mechanisms, including deep learning. You will learn the theory in master classes, explore how key industries exploit and use this data in real life situations and engage in workshops dedicated to applying this learning to real challenges using data science. On completion of the programme, you will be evaluated on key content and understanding of machine learning and business-orientated data analytics.
In this course, you will be immersed in the entertainment industry through field visits and seminars to understand the value chain, from offers to the final experience in a specific sector as an illustration. Upon completion of this course, you will be able to understand the issues and major challenges from the entertainment, apply marketing techniques on management of entertainment offers, argue on the creation of value and create a crowdfunding campaign.
The objective of the course is to examine three perspectives on technology strategy: startups, corporations acquiring innovation, and software houses. You will learn about the concept of a technology strategy, the various approaches that can be taken in different scenarios, the components that should be included in a technology strategy, and whether having a technology strategy is necessary for every company.
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Reflexive and Positive Leadership |
In 2022, EDHEC's Chair in Leadership Development, together with its partner, Potentialife, is launching a Certificate in Reflexive and Positive Leadership. Based on Potentialife’s 18 years of experience in providing Learning Teams™ and a "Reflexive Leader" course in schools and companies, this 90-hour course will help you to develop self-leadership and, thus, your capacity to lead others with a high degree of reflexivity and positivity. You will be invited to engage in deep personal reflection on your leadership using the specific methods and tools developed by the Leadership Development Chair and Potentialife, both on your own and in groups.
With the support of:
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Legal Risks for Managers |
The EDHEC Augmented Law Institute is offering a Certificate in Legal Risks for Managers from 2022. This certificate should help future managers set out a practical framework for legal risk management (the identification, measurement and mitigation of legal and regulatory risks). Upon completion of the certification, you will be able to assess the impact of legal risks in terms of value destruction and identify the major legal risks your company is facing.
With the support of:
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Leading SAFe® & Product owner |
In a context of volatile, complex, and ambiguous change, agile transformations are at the heart of every company’s agenda. You will gain an in-depth understanding of the necessity of change, the challenges of transformations and their operational implications at a company scale, on a strategic and an operational point of view. You will also have the opportunity to experiment the roles of product owner and change leader by taking part in a consulting case study. You can prepared for two certificates: Professional Scrum Product Owner level 1 and SAFe SA – SAFe Agilist, by Scaled Agile.
With the support of:
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Foresight Innovation & Transformation |
Co-developed with and supported by leading companies and NGOs and the EDHEC Chair for Foresight, Innovation and Transformation, this certificate programme will enable you to acquire the methods and skills to lead the sustainability transition. You will master strategic foresight tools and techniques to anticipate and plan strategic change interventions, understand and leverage systemic change and employ entrepreneurial management techniques to build a competitive advantage. You will also have the opportunity to become an EDHEC certified Strategic Foresight Professional.
With the support of:
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Project management |
You will gain practical and theoretical project management fundamentals. You will learn to master project management tools such as Project Charter, Project plan, Stakeholder analysis, Schedule… The certificate is based on “best practices” collected from worldwide professionals and documented by Project Management Institute (PMI®) through the Project Management Body of Knowledge (PMBOK®), a worldwide Project Management Standard. This certification is recognised by the French government
With the support of:
Michael Antioco
Michael Antioco
Pierre-Jean Barlatier
Pierre-Jean Barlatier
Foresight, Innovation and Transformation Chair Affiliate
Fabian Bernhard
Fabian Bernhard
Family Business and Psychology
Ludovic Cailluet
Ludovic Cailluet
EDHEC Centre for Responsible Entrepreneurship Director, Family Business Chair Research Associate, Global Economic Transformation & Technology (GETT) Track Director
Grégoire Cauchie
Grégoire Cauchie
Marie-Cécile Cervellon
Marie-Cécile Cervellon
Martin Chour
Martin Chour
Gilles COLEY
Gilles COLEY
Christophe Collard
Christophe Collard
Deputy Head of Law, LLM in Law & Tax Management Manager BLM Manager, EDHEC Augmented Law Institute Researcher
David Dalmasso
David Dalmasso
Peter Daly
Peter Daly
Director of MSc in Management & Leadership
Denis Dauchy
Denis Dauchy
EMBA Programme Director, Leadership Development Chair Affiliate Researcher, Management in Innovative Health Chair Research Associate
Arne De Keyser
Arne De Keyser
Sylvie Deffayet Davrout
Sylvie Deffayet Davrout
Emmanuelle Deglaire
Emmanuelle Deglaire
EDHEC Augmented Law Institute Researcher
Etienne Denis
Etienne Denis
MSc in Marketing Analytics Director, Management in Innovative Health Chair Research Associate
Elizabeth Dickson
Elizabeth Dickson
Business Communication Coordinator
Philippe du Jardin
Philippe du Jardin
IT Coordinator
Björn Fasterling
Björn Fasterling
EDHEC Augmented Law Institute Researcher
Maria Figueroa-Armijos
Maria Figueroa-Armijos
Ivan Gordeliy
Ivan Gordeliy
Claire Grevet
Claire Grevet
Guergana Guintcheva
Guergana Guintcheva
Master Business Management Programme Director
Frédéric Herbin
Frédéric Herbin
Hager Jemel-Fornetty
Hager Jemel-Fornetty
Associate Dean for Undergraduate Studies
Sachin Kamble
Sachin Kamble
Foresight, Innovation and Transformation Chair Member
Yenee Kim
Yenee Kim
Karin Kollenz-Quétard
Karin Kollenz-Quétard
Foresight, Innovation and Transformation Chair Member
Rania Labaki
Rania Labaki
Eric Labbe
Eric Labbe
Konstantinos Lioukas
Konstantinos Lioukas
Patrick Longuet
Patrick Longuet
Isabelle Lorrain
Isabelle Lorrain
Serge Macé
Serge Macé
Isabelle Mari
Isabelle Mari
Head of faculty - Strategy, Entrepreneurship & Operations<br />
Family Business Chair Research Associate
Marie-Catherine Mars
Marie-Catherine Mars
Management in Innovative Health Chair Research Associate
Tristan-Pierre Maury
Tristan-Pierre Maury
Director of the Grande Ecole and Masters of Sciences
Loick Menvielle
Loick Menvielle
Jean-Christophe Meyfredi
Jean-Christophe Meyfredi
EDHEC International BBA Director
Bertrand Monnet
Bertrand Monnet
Camille Pradies
Camille Pradies
Diversity & Inclusion Chair Research Associate
Rene Rohrbeck
Rene Rohrbeck
Anne-Lise Ronsse
Anne-Lise Ronsse
Christophe Roquilly
Christophe Roquilly
Co-Head of LL.M Law & Tax Management
Sabine Ruaud
Sabine Ruaud
Elie Salameh
Elie Salameh
Isabelle Sequeira
Isabelle Sequeira
MSc in Creative Business & Social Innovation Manager
Dominique Serio
Dominique Serio
Michelle Sisto
Michelle Sisto
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Arash Talebi
Arash Talebi
George Tovstiga
George Tovstiga
Giacomo Valletta
Giacomo Valletta
EDHEC Augmented Law Institute Researcher
Bastiaan Van Der Linden
Bastiaan Van Der Linden
MSc in Global & Sustainable Business Manager
Joëlle Vanhamme
Joëlle Vanhamme
Academic Director EMBA
Cédric Verbeeck
Cédric Verbeeck
MSc in Data Analytics & Artificial Intelligence Director
Cedric Verbeeck, PhD, is Professor of Operations management and Director of the MSc in Data Analytics and Artificial Intelligence at EDHEC Business School.
Philippe Very
Philippe Very
Milos Vulanovic
Milos Vulanovic
CAREERS
Prepare your career in Marketing Management
Boost your employability
Understanding and developing the attributes and skills employers require is key to employability. This is why the EDHEC Career Centre offers a programme specifically designed to help master’s students map out and achieve their career goals ‒ the EDHEC Career Booster. The programme looks at students' specific needs, wants and goals when it comes to professional development and matches them to job-market requirements. Eighty percent of our EDHEC Career Services for students are tailored to individual needs and career goals.
Some of the career paths your can pursue:
- Marketing manager
- Product marketing manager
- Brand manager
- Content marketing manager
- Digital marketing manager
- Marketing consultant
- Marketing research analyst
- Search engine marketing manager
- Media manager
- Social media specialist
- Business development manager
- Sales account manager
Through a four-step programme that includes self- and 360-degree assessment, you will get to know yourself better, identify your strengths, key attributes and areas for development, and map out your career goals and job-search strategy. You will benefit from year-round, individual career advice from dedicated counsellors, external experts and coaches, both on campus and remotely, as well as personalised coaching based on our in‑house assessment
Through voluntary and mandatory career training, workshops, CV clinics and assessment centres, you will hone your skills and learn to master the most competitive recruitment processes. As an MSc student, you will benefit from customised training by industry, market and function, in addition to individual mock interviews, including technical interviews and case practice. EDHEC Career Centre also offers a fully online career development programme that allows you to train at your own pace, in line with your goals.
EDHEC Career Centre organises more than 120 events annually, focusing on industry-specific insights or jobs, market trends and companies. It also organises four company trips to Dublin, London, Luxembourg and Paris. You will have access to exclusive internships and job offers.
- 60,000 internships and 33,500 job offers posted on EDHEC’s dedicated jobs board every year
- 40% international mobility in our master’s degrees
- 400+ companies involved in our events every year, 20% of them international
- 100+ corporate partners
- 300+ regular recruiters
Our Career Centre provides the following services:
- Individual career counselling (on campus, by phone, via skype) with internal and external counsellors
- Help to define your career goals and search strategy
- CV and cover-letter editing in English and French
- Career training and workshops (CV, cover letters, application forms, interview skills, networking, social media, personal branding, etc.)
- Graduate programmes
- On-campus events
- Off-campus events
- Website with a wealth of career resources
- Placement reports
- The Teaching Factory concept
FIELDS
- Branding
- Customer experience
- Marketing research & data analytics
- Sales
- Luxury
- Entertainment
- Service
KEY RECRUITERS
AMAZON, CHRISTIAN DIOR COUTURE, HERMES PARFUMS & BEAUTE, GROUPE SEB, KELLOGG'S, PROCTER & GAMBLE, SALESFORCE, SWAROVSKI, UBISOFT, UNILEVER.
JOB LOCATION
MAIN FUNCTIONS
EDHEC ALUMNI ASSOCIATION
All EDHEC students join our esteemed Alumni Association from day one and benefit from all of the advantages this brings. The Alumni Association comprises 55000 graduates in 140 countries. This friendly and supportive community of business leaders organises events and meetings throughout the year to facilitate contacts, exchanges and networking, while supporting the students in charting their career plans and helping graduates to promote their businesses and career. EDHEC Alumni is also a hub for disseminating best practices, shared values and the school’s vision of business for the good of society.
ADMISSION & FEES
Admission & Fees for the MSc in Marketing Management
The MSc in Marketing Management is a top-ranked programme designed for graduates and professionals seeking to expand their global horizons, land their first position or take a career jump into marketing management. The programme will equip you with advanced knowledge of the marketing discipline and give you the opportunity to supervise real-time projects in close cooperation with global companies. You will also be able to choose between a specialisation in luxury & fashion or entertainment & services.
EDHEC seeks talented candidates from diverse backgrounds, with a history of strong academic achievement and demonstrated potential for growth and professional success.
- Minimum three-year bachelor’s degree (any type of engineering or business/finance background)
- Acceptable English proficiency tests/certificates (TOEFL, TOEIC or IELTS)
- TOEFL Internet-based ≥ 92
- TOEIC ≥ 850
- IELTS ≥ 6.5
- Cambridge Test of English > 175
- Optional Aptitude Test Score GMAT or GRE or TAGE MAGE or CAT* official test score report (CAT* for Indian students only) can add value to your application
- CV
- Letter of motivation
- Academic transcripts
- Two letters of recommendation
- Online video interview
► English native speakers or those holding a degree taught in English (minimum three years) are eligible for an English Test waiver.
Your application file will be processed by the Admissions Team and sent to the Selection Committee for appraisal. We would advise you to apply early to secure your spot for the upcoming intake.
For non-French degree holders:
You will be informed by email of the progress of your application, including the final decision.
- If you are a new user, you must create an account/sign up.
- If you already have an account (EDHEC candidate student), please go directly to step 5 by clicking on the "apply online" button. It means you are already in the system, so do not need to "create an account".
- After creating your account, you will receive a validation email. Click on the link provided in this email to activate your account.
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You will then receive a confirmation email containing your personal login and password.
Once you register or if you already have an active EDHEC account, access the online application form and enter your login details.
For French degree holders:
Please visit this link https://candidate.edhec.edu/ to start your application.
USEFUL INFORMATION
- To avoid losing your information during the application process, please do not refresh your current page or go back to the previous one without first saving your application.
- You can complete your application in several stages. As long as you save your entries, the information will not be lost.
- Before going to the "payment" tab, please check that you have not forgotten any element of your application file and that all the information you have entered is correct. Further modifications will not be possible after payment has been made.
- Application fees must be paid online.
- After validation, your application will reach the final stage and no reimbursement will be possible, even in the event of your withdrawal.
- If you encounter any technical problems during the completion of your online application, please email: [email protected].
Important: Please use only ONE email address to submit your online application and to communicate with the Admissions Team.
EDHEC's free GMAT simulation test will help you evaluate your current level and hopefully set you off to prepare to take your official GMAT exam.
- APPLICATION FEE: €100
- FEES: €27,300*
FEES INCLUDE:
- Tuition fees; including academic exchanges and double degrees (certain double degrees may require additional fees)
- Access to the EDHEC Career Centre with personal career coaching during your studies and for the duration of your professional life
- Access, as a matriculating student, to on-campus facilities (incubator, learning centre, sports facilities, etc.)
- Lifetime access to the EDHEC Alumni community
- Administrative fees
All of EDHEC's full-time MSc programmes are accredited by the CEFDG at master’s grade. Enrolled students are eligible for a Temporary Resident Permit (or APS for Autorisation Provisoire de Séjour) at the end of the programme.
*Tuition fees are provided for information only and are subject to change
The International Students Office – a team you can trust
Moving to a foreign country can be daunting, so it’s reassuring to know that the International Students Office (ISO) is there to help. The ISO welcomes more than 3,000 international students annually, helping them to settle in France and lending them support in daily life. It organises orientation events and multicultural seminars to welcome them to the EDHEC campuses in Lille and Nice. The team guides students through administrative procedures before their arrival and during their stay and answers any questions they may have about French systems (medical and home insurance, banking, resident permits, etc.).
Finding you a home away from home
Once officially enrolled, we will help you to find suitable accommodation, either in an EDHEC residence or privately owned accommodation. The International Students Office is on hand to provide you with a list of apartments, halls of residence and other types of housing that fit your criteria. You can even ‘visit’ them virtually on our new Housing website. Our team will do everything they can to make arrangements with the owner and secure your booking. They can also arrange to pick you up from the airport on your arrival (where possible) and take you directly to your new home. The International Students Office also organises orientation events and integration seminars to welcome international students to the EDHEC campuses.
Untangling the red tape
EU nationals
European Union students can live and study in France as long as they have a national ID card. No passport or visa are required.
Non-EU nationals
Before arriving in France, students from outside the European Union must obtain a student visa from the French embassy in their country of origin or residence. Non-EU students must also have a valid passport from their country of origin.
One of the requirements for most visa applications is proof of accommodation in France. EDHEC's International Office is familiar with the visa formalities for most countries and will provide you with the necessary paperwork to complete. If you are concerned about your visa application, you can contact the International Office, provided you have already checked the relevant pages in the Welcome Guide and contacted your local embassy.
Parlez-vous français ?
EDHEC offers complementary French courses to all international students enrolled in our MSc programmes. Our French classes span all levels of ability, from complete beginner to advanced language skills. The goal is to support your assimilation into French culture and give you the linguistic foundations ‒ grammar, vocabulary, reading, writing and comprehension ‒ to express yourself in French.
- Class size: 10‒25 students per group
Contact hours:
- MIM 3 hours per week (30 hours per semester + 6 hours of group projects)
- MSc 2h a week (15 hours per semester)
Instructor qualifications: Courses are delivered by an officially accredited French language teaching institution.
International Student Office | EDHEC Business School
[Music] Title: “International Student Office”
I just got accepted at EDHEC business school. Now I need to organise my arrival and find
accommodation. Luckily the international students office helped me all along this process.
All good, I'm ready. It is now time to reach France. On arrival, three key moments are organised to help me settle in: the welcome session, the services fair and the integration day.
I get a lot of practical information on different topics such as health insurance, public transportation, life in the city, and so on.
I met representatives from different EDHEC departments and partners during the service fair.
I participate in group activities, meet new friends and discover the campus.
Throughout the year, I visit ISO whenever I need assistance in my daily life in France.
Time flies, my experience at EDHEC is coming to an end. The international student office has been of great support before and during my stay, and it will remain available even after my departure.
Thank you to the International Students Office - Camilla Garcia Biel
[Music] A big “Thank you” to the International Student Office.
Camilla Garcia Biel. MiM Business Management student. Class of 2022.
So my name is Camila Garcia Biel. I'm a 26 year old international student from Peru, I'm doing the MiM track which is a three-year-long programme. The first year, you start with basic courses, with administrative courses. Then there is a year for professional immersion, and then I specialised in strategic finance and commercial intelligence. The most important thing is that out of all the business schools in France, EDHEC was the only one to come to Lima and actually meet the prospective students. After that I was completely sold. As soon as I knew that I was gonna come here, I was enrolled et cetera.
The first contact you have is with the international student office and they absolutely help you with everything. Starting with the visa process, with the housing process... They also help with anything you really need.
So arriving in France, what surprised me, for very good like very positive, was the international environment that I experienced living in the residence and coming to school. I was immediately in contact with people from different countries that I had never seen. And what scared me a little bit, was that the French level that i had before coming and the French level needed to be here. The gap was obvious, but people, especially in Lille, were very nice when I was trying to communicate with them. Even if i was using some English words or even some Spanish words, they were really nice.
The reason why I chose France as my home, is that it's the perfect balance from a latino point of view of the latin culture and the European culture. In the daylight you can see the difference and in the nightlife you can see the similarities. Differences and similarities that, at the end, really helped me develop myself as a person. And I think that's something that every international goes through and learns from. My first memory at EDHEC, it's the full day as i call it. It's the first day that we gather in the main hall and then we have outdoors activities, and then we eat together, they introduce us to the programme, they introduce us to the school. Being able to experience the location and the classes and the buildings, which are amazing, it's like a reality shock but a very positive one.
So if i had the all the amazing team from the ISO or the international student office members in front of me, the first thing that i would say would be definitely "thank you"!
Thank you, and thank you... Thank you for your help, thank you for your patience, thank you for your time. They really make the difference in the transition. The job that they're doing in that assistance, it's beyond what I've heard from other friends from other schools, from even other countries. For example, during the pandemic, they were very active and they helped us. And they sent us links for call centres, in case you needed to talk to someone, like psychological call centres and nutritionists, like they really take care of us in a very global aspect. I would just say thank you many times. The international office helps us because for example, they organise different cultural nights. The school has a lot of associations and many of them work with international students, for example, there's one called "Open Up" and they organise trips for international students. There are many ways to feel not or not feel homesick, and at the end of the course, it's a very amazing place to make amazing friends and that also helps.
[Music] Make an impact. EDHEC logo
When is the programme application deadline?
For non-French degree holders:
Applications for the September 2025 intake are open until 9th June 2025.
For French degree holders:
5 rounds of application
| Application deadlines | Admission Results | |
|---|---|---|
| Round 1 | January 21, 2025 | February 18, 2025 |
|
Round 2 |
February 25, 2025 | March 25, 2025 |
| Round 3 | March 25, 2025 | April 22, 2025 |
| Round 4 | April 29, 2025 | May 27, 2025 |
| Round 5 | June 9, 2025 | June 17, 2025 |
Do you accept scanned documents?
Yes, you can make scanned colour copies of the documents required
Should the application file and the two recommendation letters be typed or written by hand?
Letters of recommendation must be on official letterhead, signed and/or stamped (official stamp from the School/University or the Company). Your referees can use our recommendation template or they can choose to write their own letter using the Company/School’s official letterhead. Letters of recommendation that don’t follow the above requirements will not be accepted.
Will the Admissions’ Team contact my referees to request letters of recommendation?
EDHEC will not contact your referees. You must ask your referees to send their letters to you directly and you will need to upload the letters directly on your application (documents tab).
Will I have an interview with the Programme Manager?
Students that apply to our MIM or MSc programmes will not have a direct interview with the Programme Manager unless the Programme Director deems it necessary.
How is the online interview conducted?
Once your online application is completed and validated by your recruitment manager, the Admissions Team will send you a link to conduct your online video interview in English. It comprises six questions on your motivation, your interest in the programme and your previous experience (professional, group work, etc.). There are no right or wrong answers. You will have a practice session before you start the actual interview. Once you have completed the interview, it will be sent, along with your application file, to the Selection Committee.
Can I apply for more than one programme?
- Yes, you can apply for two programmes. A separate motivation letter is required for each programme.
- Motivation letter template
What are the minimum scores expected?
- TOEFL Internet-based ≥ 92 (/120)
- TOEIC ≥ 850 (/990)
- IELTS ≥ 6.5 (/9.0)
- Cambridge Test of English ≥ 175
What is the EDHEC institutional code for TOEFL?
- The code is 0663.
Can I apply for a waiver?
English native speakers or those holding a degree taught in English (minimum three years) are eligible for an English test waiver.
As a reminder, aptitude tests* are required for some programmes and optional for others. Please see the “admissions requirements” for your programme of choice.
Students must assign EDHEC as one of their score recipient institutions at the end of their test.
GMAT
MSc & Global MBA Double-Degree: 3QQ-WQ-62
MIM Global Economic Transformation & Technology: 3QQ-WQ-06
Master in Management, Business Management: 3QQ-WQ-05
Master in Management, Finance: 3QQ-WQ-36
Master in Management, Data Science & AI for Business: 3QQ-WQ-34
MSc in Creative Business & Social Innovation: 3QQ-WQ-60
MSc in Data Analytics & Artificial Intelligence: 3QQ-WQ-82
MSc in Entrepreneurship & Innovation: 3QQ-WQ-77
MSc in Global & Sustainable Business: 3QQ-WQ-16
MSc in Marketing Management: 3QQ-WQ-47
MSc in Strategy, Organisation & Consultancy: 3QQ-WQ-84
LL.M. in Law & Tax Management: 3QQ-WQ-26
MSc in Corporate Finance & Banking: 3QQ-WQ-73
MSc in International Finance: 3QQ-WQ-98
MSc in Financial Engineering: 3QQ-WQ-69
MSc in Accounting & Finance: 3QQ-WQ-04
GRE
EDHEC Master in Management: 6564
EDHEC Master of Science: 6563
*(GMAT/GRE/TAGE MAGE/CFA level II (for finance programmes only)/CAT official test score report for Indian students only)
Is an aptitude test compulsory?
Please see the “admissions requirements” for your programme of choice. In general, aptitude tests are required for the Master's in Management Grande École programme.
Can I add an unofficial GMAT score report to my application?
You will get an unofficial score report immediately after taking your exam. You can send it to the Recruitment Office as an additional supporting document when applying. This document will be accepted provisionally as part of your application. The official report will be required to confirm your place.
Is there any help for students with regard to campus housing?
Once officially enrolled, you will receive help to find suitable accommodation, either in EDHEC residences or in privately owned apartments. EDHEC's International Students Office (ISO) is familiar with the visa formalities of most countries and will provide you with the necessary paperwork for completion. Should you have any concerns about your visa application, you can contact the ISO, provided you have already checked the relevant pages in the Welcome Guide and contacted your local Embassy. One requirement for most visa applications is proof of accommodation in France. Again, the ISO is on hand to provide you with a list of apartments, halls of residence and other types of housing, depending on your criteria. You can even "visit" them virtually on our new housing website. The team will do everything it can to make arrangements with the property owner and secure your booking. It can also pick you up from the airport on the day of your arrival (where possible) and take you directly to your new home.
When must my tuition fees be paid?
Within 2 or 3 weeks depending on the admissions period.
How does financial aid apply to the tuition fees?
Financial aid applies to the second and third instalments of the MSc programme fees and to the second, third and fourth instalments of fees for the MIM programme.
What is the EDHEC Career Centre?
- The Student Career Centre is dedicated to helping students find a job or an internship.
- 60,000 internships and 33,500 job offers are posted on EDHEC’s dedicated jobs board every year.
Complementary French courses are offered to all international students enrolled in our MSc programmes. Our French classes cover all learning levels, from complete beginner to advanced language skills. The goal is to support your integration into French culture and give you the linguistic foundations ‒ grammar, vocabulary, reading, writing and listening ‒ to express yourself in the French language.
- Class size: 10-25 students per group
- Contact hours:
- MIM 3 hours per week (30 hours per semester +6 hours group projects)
- MSc 2 hours per week (15 hours per semester)
- Instructor qualifications: Courses are held by an officially accredited French language teaching institution.
SCHOLARSHIPS
How to finance your Master’s?
As part of its strategic plan to "Impact Future Generations", EDHEC has committed to enabling talented students to pursue their studies through a diverse and transparent scholarship scheme. The French Ministry of Foreign and European Affairs also offers a large number of grants and scholarships, and there are numerous bodies worldwide supporting the study of international students wishing to embark on a master’s programme. Below is a comprehensive overview of the scholarships, grants and loans available.
Evaluate my profile
Our dedicated team of International Recruitment Managers and Country Managers are here to help you in your application process, check your eligibility for your preferred programme and help identify which scholarship you might be eligible for.
Programme Insights
I'm Danica D Souza and I'm currently
pursuing my MSc in Marketing Management at EDHEC Business School.
So, hi,
I'm Reem Hannouche and I’m currently a student in the MSc in Marketing Management at EDHEC Business School
[Why did you choose those programme?]
Reem:
like the programme seems so nice with all the marketing and communication classes and really a focus on hands-on projects.
Danica:
So far I've learned a lot of analytical skills, especially when it comes to software such as Tableau, SPSS. I have not learned about it before and through our courses we have many projects that we use these softwares…
Reem:
On a project for Carrefour, on a project for L'Oreal, on a project for Lacoste,
[How are the courses?]
Reem:
you think, oh, I made a great choice coming here. And then the classes start and you feel like, oh my God, I'm working so much on so many cool different projects and real life, companies, companies come here and be few themselves about the project.
So you feel like you're involved in something that can help you in the future for internship opportunities or work opportunities.
Danica:
So we have had amazing professors so far.
They're very knowledgeable and they've given great insights into the industries as well. So yes, it's been a great learning experience from them.
Reem:
I chose luxury and fashion because, I could leverage my background from Lebanon with the fashion scene and the haute couture, fashion houses
was, the luxury of specialisation here.
Danica:
I chose the Entertainment and services concentration there is a boom in that certain sector when it comes to services such as, luxury services or even when it comes to resorts.
I'm really interested in that and I think I would really benefit from that.
And I think after this, after my MSc, I'll be able to get the best internships and then a job to kind of, to kind of instill the knowledge I need to eventually open up my own business.
Reem:
like other than the fun part of marketing job, something that I feel, I would really like to work in a company that has a positive impact on the world.
FAQs of the MSc in Marketing Management
EDHEC’s MSc in Marketing Management is a top-ranked programme for graduates and professionals seeking to gain global work experience or embark on a career in marketing management. The master’s programme will equip you with advanced knowledge of the marketing discipline, including areas such as consumer behaviour and leadership skills, and give you the chance of supervising real-life projects in close cooperation with global companies, enhancing your expertise with guest lecturers and hands-on learning experiences. You will also get to choose between a specialisation in luxury & fashion, in partnership with Louis Vuitton, or entertainment & services.
Yes, indeed. QS ranked the MSc in Marketing Management among the Top 10 Masters in Marketing Worldwide in 2024, highlighting its dedication to professional development and company visits for experiential learning.
The MSc in Marketing Management prepares students, who successfully completed the curricculum, to work in a host of fields. Whether you specialise in luxury and fashion or entertainment and services, the programme will prepare you for a career in any field, from consulting to consumer goods and IT & telecoms. Some of the many career paths open to you include: marketing manager, product marketing manager, brand manager, content marketing manager, digital marketing manager, marketing consultant, marketing research analyst, search engine marketing manager, media manager, social media specialist, business development manager and sales account manager.
The luxury and fashion specialisation is tailored for those aiming to build specialised careers in high-end markets. This programme delves into the unique dynamics of the luxury and fashion industries, focusing on essential areas like consumer behaviour and brand management.
With Louis Vuitton as a corporate partner, EDHEC provides students with direct insights into the luxury sector through real-world experiences and close connections to industry employers. This partnership allows students to gain valuable insights into market trends and customer expectations within luxury sectors. Successful completion of this specialisation equips graduates with targeted skills highly valued by employers in luxury markets worldwide.
A Master’s in Marketing can be highly valuable, especially if you’re aiming to build expertise in a fast-evolving and competitive field. It helps you develop advanced knowledge of consumer behaviour, branding, digital tools, and data analytics—all of which are essential for modern marketing roles. Beyond technical skills, many programmes also include real-world case studies, corporate projects, or internships that improve your employability.
However, the value of the degree depends on several factors: the reputation of the business school, the relevance of the curriculum, your prior experience, and your career goals. For those looking to accelerate their career, pivot to marketing, or access international opportunities, a well-regarded Master’s can offer a strong return on investment.
EDHEC Business School is ranked #7 Business School in Europe by the FT 2024, making it an excellent choice to pursue your Master's degree.
Absolutely, a Master’s in Marketing enhances career prospects by providing in-depth knowledge of essential marketing skills. This programme prepares students for competitive roles across multiple industries, making them well-equipped to lead marketing initiatives. Furthermore, the inclusion of guest lecturers and real-world applications boosts the practical understanding essential for career success.
EDHEC Business School seeks talented candidates from diverse backgrounds with a history of strong academic achievement and demonstrated potential for professional growth. To apply, you need a three-year bachelor’s degree and proficient English language requirements. Students who want to apply for a Master's in Marketing Management also need a commitment to professional success that employers find attractive across diverse marketing roles.
Applicants are also expected to have a good command of English, as the programme is taught entirely in English.
Read about how to apply for an EDHEC's Master degree: A step-by-step guide
A Master of Marketing differs from an MBA. The MSc in Marketing Management focuses on developing specialised marketing skills for brand, product, and digital marketing, and is designed for young students in their initial training. In contrast, an MBA offers broader management skills across various business areas and is generally geared toward professionals with prior work experience.
News
In a world where marketing skills are increasingly valued, Sofia’s decision to pursue EDHEC’s Master in Marketing Management offers insights into the programme’s unique appeal and its impact on career aspirations.
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