Yenee Kim
Assistant Professor
Principales contributions
Discipline :
Marketing
Faculté:
Marketing
Expertise:
Consumer Information Processing, Sales Influence Tactics, Retailing
Bio
Yenee Kim holds a Ph.D. in Marketing and has been an Assistant Professor at EDHEC Business School since 2020. She presented her research at the American Marketing Association Academic Conferences, European Marketing Academy Annual Conferences, Association for Consumer Research Conference, and others. Her research interests are in information processing strategies, sales influence tactics, and retailing.
Derniers articles EDHEC Vox
19.04.2023
En Inde, comment encourager les plus démunis à scolariser leurs enfants ?
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Yenee Kim , Assistant Professor
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Malobi Mukherjee , James Cook Univ.
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Reetika Gupta , ESSEC