
Yenee Kim
Assistant Professor
Main contributions
Discipline:
Marketing
Faculty:
Marketing
Expertise:
Consumer Information Processing, Sales Influence Tactics, Retailing
Bio
Yenee Kim holds a Ph.D. in Marketing and has been an Assistant Professor at EDHEC Business School since 2020. She presented her research at the American Marketing Association Academic Conferences, European Marketing Academy Annual Conferences, Association for Consumer Research Conference, and others. Her research interests are in information processing strategies, sales influence tactics, and retailing.
Publications of Yenee Kim
20.04.2023 - EDHEC publication
How better information campaigns could improve access to education for the most disadvantaged
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EDHEC VOX, April 2023
22.03.2022 - Chapter publication
A Bottom of Pyramid perspective on Quality Education in the Tropics
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Routledge Publishing, December 2021, Pages 1 - XX
Derniers articles EDHEC Vox
20.04.2023
How better information campaigns could improve access to education for the most disadvantaged
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Yenee Kim , Assistant Professor
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Malobi Mukherjee , James Cook Univ.
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Reetika Gupta , ESSEC