Yenee Kim
Assistant Professor
Main contributions
Discipline:
Marketing
Faculty:
Marketing
Expertise:
Consumer Information Processing, Sales Influence Tactics, Retailing
Bio
Yenee Kim holds a Ph.D. in Marketing and has been an Assistant Professor at EDHEC Business School since 2020. She presented her research at the American Marketing Association Academic Conferences, European Marketing Academy Annual Conferences, Association for Consumer Research Conference, and others. Her research interests are in information processing strategies, sales influence tactics, and retailing.
Publications of Yenee Kim
12.12.2024 - Article in a peer reviewed journal
Just Walk Out Stores—The Future of Shopping? Examining Configurations of Reasons for and Against Consumer Adoption
|
Psychology and Marketing, December 2024
01.03.2024 - Article in a peer reviewed journal
Are you looking for something specific or just looking around? Adaptive selling on the basis of customer shopping goals in retail sales
|
Journal of the Academy of Marketing Science, Volume 52, March 2024, Pages 1780 - 1804
20.04.2023 - EDHEC publication
How better information campaigns could improve access to education for the most disadvantaged
|
EDHEC VOX, April 2023
22.03.2022 - Chapter publication
A Bottom of Pyramid perspective on Quality Education in the Tropics
|
Routledge Publishing, December 2021, Pages 1 - XX
Derniers articles EDHEC Vox
20.04.2023
How better information campaigns could improve access to education for the most disadvantaged
-
Yenee Kim , Assistant Professor
-
Malobi Mukherjee , James Cook Univ.
-
Reetika Gupta , ESSEC
