Yenee Kim holds a Ph.D. in Marketing and has been an Assistant Professor at EDHEC Business School since 2020. Her work has been published in Journal of the Academy of Marketing Science and Psychology & Marketing. She presented her research at the American Marketing Association Academic Conferences, European Marketing Academy Annual Conferences, Association for Consumer Research Conference, Society for Consumer Psychology Annual Conference, and others. Her research interests are in information processing strategies, influence tactics, retailing, and consumer coping strategies.