OTHERWISE, The EDHEC Business Magazine
"Être là où on ne l’attend pas"
est l’une des marques de fabrique d'EDHEC Business School.
Avec OTHERWISE, le premier magazine sur les entreprises et l’économie internationales vue par une business school française,
EDHEC affirme sa mission : transmettre des savoirs et permettre le débat public pour être utile à l’économie.
OTHERWISE est à l’image des décideurs de demain,
ceux formés par l’EDHEC, de nouveaux leaders animés par la force du collectif et l’audace, capables de façonner et (re)créer l’entreprise.
 10-05-2019 She will be one of the guests to the next Viva Technology 2019, to shares her ideas on family businesses, long-term engagement, customer focus and women's place in the business world: meet EDHEC Alumni Sophie Bellon, President of Sodexo's Board of Directors.
Back in the Eighties, making her way to... |
 03-05-2019
Social media influencers are taking online marketing by storm
EDHEC second year BBA student and founder of a top influencer marketing agency tells Otherwise what’s behind the influencer hype.
Armand LOIODICE DE MONTIS, 17 years old, is passionate about building online audiences. As a tween he... |
 12-04-2019 From his small-town origins in the north of France, pâtissier Frédéric Vaucamps has turned a local delicacy into an international hit. As part of the International Marketing course, final year students in the EDHEC International BBA Program do a case study on ‘Aux Merveilleux de Fred’.
IS THE... |
 08-04-2019 He's both a gaming fanatic and a savvy marketer, who took a leading role in turning a Paris-based video game studio into the entertainment powerhouse that Ubisoft has now become. His next challenge is to leverage EDHEC's Alumni Association to help EDHEC students and graduates make the most of their... |
 06-02-2019 Business is online. Logically, so is today’s business school. To make a game-changing impact, EDHEC is pursuing a key parallel focus with its strategic new EDHEC Online business unit.
Where else can a business school like EDHEC achieve the reach and visibility of the web? Today a dedicated team is... |
 04-12-2018 With increased interest in Artificial Intelligence (AI) among companies and students alike, EDHEC intends to stay one step ahead by offering targeted courses to all its MSc students.
“Stories about AI abound at the moment. Algorithms are in the eye of the news storm with an on-going debate over... |
 08-11-2018 Edhec Digital Transformation through the eyes of EDHEC Business School Dean, Emmanuel Métais
To state the patently obvious, digital is changing everything. In the context of this sea change affecting all facets of society, EDHEC itself is undergoing a digital rebirth that started some years ago.... |
 31-10-2018 As Artificial Intelligence becomes an increasingly present –and powerful– element of our lives, new ethical issues are emerging that pose a host of fresh challenges for society. Do we have the right tools to address them?
Getting it right with robots
Killer robots. Autonomous weapons. Destruction... |
 05-06-2018 Goal-based investing may (and should!) radically change the wealth-management industry. Catch up with Professor Martellini, EDHEC-Risk Institute Director and Professor Mulvey from Princeton University.
How would you define goal-based investing, and what exactly makes it a new approach?
Professor... |
 29-05-2018 France is the European country that has seen the most dramatic increases in real estate prices: up 71.5% since 1990
Interest-free housing loans (known in France by their acronym PTZ, for prêts à taux zéro) are part of a long tradition of French government subsidies designed to ease the burden for... |
 25-05-2018
Investment is the magic growth pill sought by countless start-ups. But in order to raise funds, how do you conjure up a credible valuation when, by definition, a start-up still has almost everything to prove?
EDHEC Professor of Finance and Accounting, Philippe Foulquier regularly preps his... |
 22-05-2018 Much more than a ranking, a leading institution
Standing up to the rankings is a noble cause, and EDHEC Business School knew it would need more than words to do so. So the business school rolled up its collective sleeves and, in 2001, founded the research centre EDHEC Risk Institute (aka ERI). ERI... |
 19-02-2018 EYE, EDHEC’s incubator, gave as a work space and access to experts who challenged us in constructive ways to helped us refine our idea,” EDHEC entrepreneurs, co-founders of Canard Street.
Co-founders Nicolas Drouault (EDHEC Master in Management, 2016) and Grégoire de Scorbiac (EDHEC MSc in... |
 12-02-2018 Lemon Tri: The EDHEC start-up that aims to improve recycling through rewards and incentives
France is one of the largest producers and consumers of bottled water in the world. Yet only one in two bottles gets recycled, or one in five in major cities. Most French people are in the habit of recycling... |
 12-02-2018 Where did your paths first cross?
Christian: Philippe graduated from EDHEC in 2003, and I was class of 1993. We met while working at the same company in 2010. The EDHEC connection was a great icebreaker. We bonded right away.
How did ManoMano get started?
Philippe: We both knew we weren’t cut out... |
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Grand Prix des stratégies de communication / Communication Editoriale 2015
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A propos de l'EDHEC
Implantée à Lille, Nice, Paris, Londres et Singapour, l'EDHEC est l'une des 15 meilleures écoles de commerce d'Europe. Résolument internationale et directement connectée au monde des affaires, elle est reconnue pour l'excellence de sa recherche et sa capacité à former des entrepreneurs et des managers capables de faire bouger les lignes.
Véritable laboratoire d'idées, elle produit des solutions innovantes reconnues par les entreprises. Ses travaux de recherche irriguent son enseignement fondé sur la culture du «build people to build business» et du « learning by doing ».
