Martin Chour holds a PhD in Marketing and Consumer Behavior from the University of Lille. His research mainly focuses on family consumption and gender marketing. He is an active member of the French Marketing Association and the Academy of Marketing Science. He presented his research at international conferences, such as the World Marketing Congress, the French Marketing Association Conference and the American Marketing Association Conference. Prior to joining the academic world in 2013, he has been working in financial services and hotel industry fields both in B-to-B and B-to-C.